Capitalising on research-industry partnerships to advance injury prevention
Copyright policy )Capitalising on research-industry partnerships to advance injury prevention
When Super Bowl XLIX became the most watched programme in American history on Sunday, 1 February 2015, over 110 million people also viewed a commercial from Nationwide Insurance for their website and app, ‘Make Safe Happen’. Nationwide Insurance partnered with the Center for Injury Research and Policy at Nationwide Children's Hospital and Safe Kids Worldwide to develop the tips and tools for caregivers for the ‘Make Safe Happen’ website and app.1 With preventable injuries being the leading cause of death in children, Nationwide Insurance aired the commercial and sought to start a conversation and build awareness around child safety and wellbeing.2 The content of the Nationwide Insurance commercial and messaging to the public on the topic of childhood injury prevention was edgy, thought-provoking, controversial and even disturbing to some. Outside the discussion about the commercial's content or messaging, the ‘Make Safe Happen’ app and website brought to the forefront an important issue in injury research, namely that of academic/research and industry …
- Children's Hospital of Philadelphia United States
- University of Washington United States
- University of Pennsylvania United States
- University of Mary United States
Advertising, Research, Humans, Industry, Wounds and Injuries, Cooperative Behavior
Advertising, Research, Humans, Industry, Wounds and Injuries, Cooperative Behavior
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).3 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
Citations provided by BIP!Popularity provided by BIP!