The level of intracellular proteins is mainly regulated through modifications by ubiquitin ligases that target them for degradation. Members of the NEDD4 family of E3 ubiquitin ligases, such as Itch (atrophin‐1 interacting protein 4), possess up to four WW domains for specific association with PY motif‐containing substrates. We have identified sorting nexin 9 (SNX9), a protein involved in endocytic processes, as a new substrate of Itch. Itch ubiquitylates SNX9 and regulates intracellular SNX9 levels. Using truncated proteins, we found that the interaction with SNX9 is mediated by the proline‐rich domain (PRD) of Itch, a domain distinct from the conventional WW recognition domain, and the SH3 domain of SNX9. Interaction with the PRD of Itch is essential for SNX9 ubiquitylation and degradation. Furthermore, this effect is specific for Itch, as NEDD4, a related PRD‐containing E3 ligase, does not bind SNX9. SNX18, a second member of the SNX family containing an SH3 domain, was also found to bind to Itch. Our results indicate that the pool of substrates of NEDD4 family E3 ubiquitin ligases extends beyond proteins containing PY motifs.Structured digital abstract  MINT‐7889719: SNX18 (uniprotkb:Q96RF0) physically interacts (MI:0915) with ITCH (uniprotkb:Q96J02) by anti tag coimmunoprecipitation (MI:0007)  MINT‐7889571, MINT‐7889619: ITCH (uniprotkb:Q96J02) physically interacts (MI:0915) with SNX9 (uniprotkb:Q9Y5X1) by pull down (MI:0096)  MINT‐7889653: Melan‐A (uniprotkb:Q16655) physically interacts (MI:0914) with NEDD4 (uniprotkb:P46934) and ITCH (uniprotkb:Q96J02) by pull down (MI:0096)  MINT‐7889591, MINT‐7889673, MINT‐7890033: SNX9 (uniprotkb:Q9Y5X1) physically interacts (MI:0915) with ITCH (uniprotkb:Q96J02) by anti tag coimmunoprecipitation (MI:0007)  MINT‐7889689: SNX9 (uniprotkb:Q9Y5X1) physically interacts (MI:0914) with ITCH (uniprotkb:Q96J02) and Ubiquitin (uniprotkb:P62988) by anti tag coimmunoprecipitation (MI:0007)  MINT‐7889928: Ub (uniprotkb:P62988) physically interacts (MI:0915) with SNX9 (uniprotkb:Q9Y5X1) by anti tag coimmunoprecipitation (MI:0007)  MINT‐7889610: SNX9 (uniprotkb:Q9Y5X1) physically interacts (MI:0915) with ITCH (uniprotkb:Q96J02) by anti bait coimmunoprecipitation (MI:0006)