The new Industrial Strategy: Building a Britain fit for the future identified "Ageing Society" as one of 4 Grand Challenges, each representing a focal point for investment to secure the prosperity of British industry by addressing real-world problems. In line with the preference of older people and their carers to age in place, and current policy guidance, the proposed research will involve collaboration with industry partners to help them address challenges in the implementation and uptake of new technologies to support sustainable arrangements for ageing in place capable of delivering wellbeing outcomes for older people. The Fellowship aligns with 4 "Pillars" of the Industrial Strategy: Pillar 1 - Investing in Science, Research and Innovation. The Fellow's innovative research focuses on innovations to address the Ageing Society Grand Challenge and aims to strengthen the role of UK expertise (in services, universities, innovation) in the global market for digital care products in ICTs, 'new generation' telecare products, and robotics. Pillar 3 - Upgrading Infrastructure. The digitisation of care has reconfigured approaches to care interactions, but current care UK infrastructure requires upgrading to take full advantage of innovations in this area. Pillar 5 - Improving Procurement. At present, procurement of care technologies relies heavily on local authorities and NHS Trusts. The research will explore how the rapidly emerging private care consumer market is influencing supply chains and its potential to drive innovation. Pillar 8 - Cultivating World-Leading Sectors. The UK's past role in developing new care technologies positions its innovators and universities to benefit from, and play a lead role in, the increasingly competitive global market for care technologies and services. The Fellow will examine challenges, benefits and possibilities for businesses and organisations designing and producing new technologies to support ageing in place. He will work closely with industry and non-academic partners to help them identify their needs and future potential, collaborating with six organisations which have already been recruited to the study and with others to be identified during the lifetime of the Fellowship. The research will focus on case examples of promising innovations. These will include companies developing various potentially transformative solutions, including assistive robotic systems capable of enhancing quality of life as people age; emotionally engaging and useful robot solutions for use in the homes of older people; and other technologies offering different kinds of modern care solutions attractive or useful to older people requiring care and those who provide their support (carers and care workers). The specific focus of each case will be selected in consultation with partners and through stakeholder interviews/desk research. Bespoke research techniques will be chosen, for their applicability to each case example and suitability to address research questions agreed with partners. A key issue will be to examine how suppliers of innovative products and services identify business development opportunities and access care markets. The research will include expert interviews, focused observations (in visits to the premises of partners) and analysis of documents. Methods will be qualitative (e.g. in-depth interviews, focus groups) and quantitative (e.g. surveys/analyses of company data), as applicable; the Fellow will identify/engage other stakeholders to take part if appropriate. The findings will show how innovators, manufacturers and suppliers view/approach challenges in the technology-enabled care market. The Fellow will work with them to discover and implement new approaches to marketing and developing sustainable products for successful ageing in place, making information available to future start-ups entering the care technology marketplace in a new industry-focused toolkit.