The Augmented Telegrapher: Creating and capturing the value of an Integrated approach to immersive experiences in a small museum context.
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Based on the work carried out for the 'Augmented Telegrapher: Mixed Reality in a Museum Context' project, we propose to extend our collaboration with both Porthcurno Telegraph Museum [PTM] and Cornwall Museum Partnership [CMP] to help tackle some of the Museum's key economic and interpretational areas of challenge. It became apparent through our previous collaboration that our experimental and investigative work could be leveraged, if commercially optimised, to help the museum to bring in footfall during the low season months as well as provide an additional highly marketable attraction for the public in the high season months. Part of this work is therefore also to provide means using the latest Augmented and Mixed Reality technology to help audiences, and particularly the under-engaged 16-30 age group, to engage enjoyably and meaningfully with the importance of the location and the collections within the museum. Our aim then is to attract, surprise and delight audiences with the availability of creative and innovative uses of immersive technology that will bring to life a unique location steeped in telecommunications heritage. To aid in the process of attracting visitors and in the development of a new income stream we will use a range of existing assets and designs to create a commercial, group-based 'Escape Room' type offering that can be booked across the winter months to bring in a new income stream. In close collaboration with our partners, existing digital assets will be optimised and polished, and made ready to be used to develop an online platform designed to better attract the interest of the under-engaged market. These assets will also be used to integrate Mixed Reality methods with the permanent collection with the aim of connecting past experiences of the impact of communications on daily lives with those experienced in our internet age. These additions provide therefore the basis for new income streams and business model for the Museum, helping to tackle some of its economic, thematic and cultural challenges.
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