The short-term focus of shareholders is a root cause of the current financial crisis. A subsequent key question is how companies can ensure that their behaviour and policy have a long-term direction. Commitment of institutional investors, as long-term shareholders, can be stimulated. The offering of certain financial privileges, such as loyalty dividend and voting dividend, to stable shareholders has been proposed. This research investigates the economic desirability and the legal possibility of these financial incentives. To analyse such incentives, an innovative theoretical framework (corporate constitutionalism) that complements the law and economics framework will be used.