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Self-Control without the Self: The Numerical Aggregation System and Overconsumption

Funder: Netherlands Organisation for Scientific Research (NWO)Project code: 451-17-027

Self-Control without the Self: The Numerical Aggregation System and Overconsumption

Description

People’s lives involve struggling with self-control. The trouble is that self-control requires a lot of motivation. This project researches a key component of self-control that does not rely on peoples’ motivations. By understanding the cognitive mechanisms underlying self-control, we can develop tools to improve individuals’ financial, health, and environmental decisions.

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