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GenAI@Work: Studying the Impacts of Generative AI on Knowledge Work, Management and Organizations

Funder: Netherlands Organisation for Scientific Research (NWO)Project code: 406.23.EB.027
Funded under: SGW Open Competitie L Economie en Bedrijfskunde 2023

GenAI@Work: Studying the Impacts of Generative AI on Knowledge Work, Management and Organizations

Description

At GenAI@Work, we dive deep into organizations to understand how and why Generative AI tools influence knowledge work and management thereof. Using a process research approach with ethnography as the main method, we uncover the intended and unintended consequences when GenAI technologies are integrated in real-world settings. This understanding is vital for demystifying the current speculations, fears and hypes associated with GenAI and work.

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