Road congestion and emissions are regarded as having increasing negative impacts on travelers, environment and economy as a whole. All the evidence suggests that the current trends are not sustainable without effective management of travel demand, and the world will have to confront a series of traffic congestion and air pollution problems caused principally by the unrestricted use of private cars. This proposal will focus on urban travel demand management methodologies and propose the strategies of managing transport network mobility and reducing congestion and emissions with tradable driving rights (TDRs). Methodological developments are focus on the analyses of travel decisions of individuals under implementation of TDR schemes, traffic flow modelling and algorithms design and the mechanism of market under TDRs. Social and spatial equities in the multiple user-classes (with different values of time) network models with TDRs are further discussed, and sustainable transport system with TDRs will be designed and case studies will be implemented in typical areas of Beijing of China and typical cities in Netherlands with the supports of transport management departments of local government. Currently, it has carried out the license plate based restriction in the urban areas of Beijing, which can be considered as a simplex version for the TDR scheme. This proposal will extend the effectiveness of the license plate based restriction with the introduction of the term of ?tradability?. Therefore, innovative and interoperable travel demand management strategies will be brought, which will also bring low carbon futures by improving the efficiency of vehicle using. This proposal will bring many open and potential value avenues of further studies, and provide a sustainable transport development patterns respond the needs of citizens and support transport policy development.