"<< Background >>“Educational and participation opportunities of online media have not yet been fully exploited. Adolescents are evidently still receiving too little stimulation from parents and educators. Even though the present report looks at a multitude of possible risks, the potential of digital media for education and participation should not be ignored and should also be taken into account in educational work” concludes the EU Kids online study. Having that in mind we also need to remember that according to research by EBU titled “Market Insights, Trust in Media 2020” there is a massive level of distrust when it comes to media services which include radio, television, written media, online and social media platforms. According to this research, TV is the most trusted medium in the country, with a shocking 44% of the population stating that they “tend to trust” the TV broadcasters. Furthermore, trust in radio is at a disappointing 27%, whereas trust in the internet which includes digital media stands at 36%. All Citizens should be able to use, understand, analyze and create Digital Media. For this reason, the development and application of New Media will be one of the main topics of the #NewME project. There is a great need for all young people to be actively involved in the content creation and reflective consumption of digital media. This can be reached only by improving their skills in it and providing the tools and methods for Youth Workers who will act as stakeholders.And Youth are using New Media on daily basis. According to the study ""Digital Usage in Germany 2018"", it is 71 minutes a day, including communication via messenger apps such as WhatsApp or e-mail. The 14- to 24-year-olds spend 99 minutes per weekday and 113 minutes on the weekend on social media. Teenagers and young adults are spending more and more time chatting, liking, commenting and following. According to the report “Młodzi Cyfrowi”, 97% of young people use mobile phone for using internet. Most of time that young people spend in the internet is spent for communication with others.According to the results of a recent environmental sociological survey conducted by UNDP in 2019-2020, the climate change issue is not only high on the international and national political agendas, but also a critical issue and concern for Ukrainian citizens. While 4 out of 5 Ukrainians regard climate change as a serious problem for Ukraine, only one of five consider this problem more important compared to other environmental issues. Only 36% of Germans (2016) admit that they think that the citizens are doing enough for the environment. What is more, only 19% say the same being asked two years later – 2018 (BMU/UBA 2019). The majority of school pupils in Czech Republic are saying that they are not even trying to do something for the climate (according to ekoskola.cz).As the Sustainable Development, Environmental Issues, Green Approach, Circular Economy are getting more and more attention of citizens it is important to use it and transform it into action. Those actions can be realized with more probability only thank to the tools which Youth finds “cool”. And those are New Media. As you can read in “Environmental Awarness”: ""Systems of values, evaluations, adopted norms lead to the formation of not only individual knowledge about the surrounding natural world, but also a specific attitude towards it and behaviours. For this reason, shaping the ecological knowledge of individuals, especially from an early age, plays a huge role”.<< Objectives >>Since social media platforms gained a prominent role in everyday life issues, political and societal debates and became a natural part of networking, they also took over certain key functions that Media traditionally occupied before the rise of the Internet. Our project features the idea of New Media: Facing the development of social media, media devices and apps, it is not important anymore to provide independent distribution opportunities. Having said that, it is even more important to provide a thorough media education and orientation for everybody. The experience shows: Teaching people about media production will turn them into more responsible consumers. Nowadays, learners are always on-line with mobile phones in their hands – on the way to school, in their free time or while eating. Using New Media properly fulfill the needs of modern learners. #NewME is exciting, personalized and flexible. With well-designed e-platform and e-crossmedia-blog the learners engage themselves in the process of learning on their own terms and in the experience of developing their decision-making skills.Simultaneously New Media are on the rise in the partner countries and local Youth audience are not just a recipient of mainstream information but also people formally known as audience – ready to produce the content of high interest. And ecology is one of the key spheres of this interest since we all have to feel a burden of responsibility for the Planet’s future. Through Youth supported by Youth Workers we may foster actual messages and transform the situation in a more positive changes direction. As the statistics from Poland show Poles have a positive attitude to the environment and its protection - for example, 91% believe that nature protection should be a priority human activity, and 84% believe that humans have an impact on the state of natural resources through their individual actions. Despite such declarations, 56% of respondents in their everyday life do not think about whether what they are doing has an impact on the environment. This is one of many examples where it turns out that for some people a positive attitude towards ecology does not mean the transfer into behavior. On the one hand the declare responsibility for the state of the environment, while on the other they do not always return it in everyday life.The project will have influence on local level developing links between the youngsters who are concerned about Environmental Issues and the local population through New Media. This connection can furthermore impact the youngsters peers, relatives and people who they are in contact with in their local communities. As a result of the project activities youngsters will become more aware of their opportunities when it comes to creating and implementing a media outlet and the way they can use them in the pursuit of tackling pressing environmental issues all while bringing them closer to the public in a very user-friendly way. Local communities will widen their views on digital media and green issues, all while consuming youth produced content which is aimed at green spaces, sustainable citizenship and locally driven, but European development systems. Since the digital presence of this project is evident, Youth Workers across the partner countries will use the handbook in their activities related to the environment and building journalistic skills. They will also take advantage of all materials resulting the project.<< Implementation >>The #NewME project is divided into 3 Phases (PH), 10 Work Packages (WP) which in turn consist of several Sub Activities (A). Each work package has a WP leader, responsible for the coordination of partners’ work and producing outputs and results. The overall supervision of work will be the role of the Project Manager (Lead Partner), whereas supervision of the development of each Result will be performed by the WP coordinator. The WP coordinator is responsible for the coordination of the work on the WP and quality of results.He/she provides the project manager with the final version of the completed activities.OVERVIEW PHASES, WP AND ACTIVITIES:PH1 Preparation – described abovePH2 ImplementationWP1 - e-book with methods and tools for Youth WorkersWP2 - e-platform with self-learning on New Media production for YouthWP3 - e-crossmedia-blog + e-brochure on Sustainable Citizenship issues for Youth and Youth Workers including International Editorial Board meetings and 2 digital editiona of a magazine based on the blog and in a pdf formWP4 - Local WorkshopsA4.1 - Contacting/Contracting Youth WorkersA4.2 - Organising and preparation of location and materialsA4.3 - Documenting the workshopsA4.4 - Providing content for press releases and documentationA4.4 - Feedback with Youth WorkerWP5 - Target Group InvolvementA5.1 - Creating a stakeholder registerA5.2 - Implementing a Youth Advisory BoardA5.3 - Developing a strategy for direct Target Group InvolvementA5.4 - Collect on-going feedback from partners and Target Groups to further develop and adjust the strategyWP6 - Meetings (Joint Staff Training organised in North Macedonia and Blended Mobility of Youth organised in Ukraine; TPMs: in Germany, North Macedonia, Czech Republic, Ukraine and Poland)WP7 - Reporting and EvaluationA7.1 - Creation of reporting and evaluation templatesA7.2 - Creation of feedback questionnairesA7.3 - Writing/Composing the Activity Report (frequencey t. b. d.)A7.4 - Providing the Activity Report to the NAWP8 - Project Management (including Quality Assurance and Project Risk Management)WP9 - Multiplier Events (each partner will organised an own designed Multiplier Event)WP10 - Dissemination<< Results >>A developed and tested set of methods, materials, and tools to promote Environmental Issues among Youth via established youth work and participation in Digital Media.The following results will be achieved during project implementation and on its completion.R1 e-book: a multidimensional and comprehensive e-book for Youth Workers and youth organizations employing these who work with youths, adolescents. The main goal of R1 is to provide youth workers, no matter if they are freelance or cooperating with any youth organization, with a clear, concise and very detailed description of methods and materials on New Media and Environmental Education in work with Youth.R2 e-platform: an e-learning platform with multimedia Training Modules (e.g. video tutorials, photos, interactive tasks, etc.) and assessment system which will be a self-learning tool for Youth to improve their skills in New Media production.R3 e-crossmedia-blog + e-brochure: an online crosmedia blog with multimedia materials (videos, podcasts, photo stories, reports, etc.) with two editions of a digital pdf magazine based on that. An e-brochure for Youth Workers on how to use the tool of a online magazine/blog for raising awarness about Sustainable Development among Youth and encouraging them to become Green Reporters.• Strengthened cooperation and exchange of knowledge and good practices in the project field• 5 partner organisations varied the educational offer and implemented the #NewME educational programme and over 60 were prepared for this.• 1000 pcs of educational materials delivered to organisations and Youth in the form of magazine (pdf format – digital)• A learning platform has been elaborated and used (registered users) by min. 200 Youth• Over 50 Youth Workers educated in basics of Media Literacy and New Media and volunteering in preparation of educational magazine• Over 200 participants with and without fewer opportunities have watched materials from the e-platform and were engaged in the creation of the magazine• Youth organisations prepared for implementation of the #NewME programme, and Partner organisations prepared for the role of facilitators and promoters of the programme in own countries.• Raised awareness of the society on the issue of Sustainable Development and the role of it in building a civic society• Target Group Involvement Plan to be used by the project partners and later on by the Youth Workers• Dissemination Plan including projects design (website, logo, poster), social media posts, newsletters and flyers Through achievement of the above-mentioned goals by the end of the project will create conditions for engaging Youth in lifelong learning and for their Green Citizenship. This way the main result of the project will be achieved on the project completion. The results will be supported by the knowledge and experiences of the transnational project Consortium, by conducting qualitative studies and performing multiple local workshops in each partner countries that aim to test and establish the developed methods, tools and materials.Apart from the above mentioned, project will achieve the following side outcomes (added value):• Integration and networking among Youth education institutions participating in the project• Issues related to Youth’s with and without fewer opportunities life more visible in local communities• Various educational resources made available online as open educational resources• Creation of positive image of the Youth fighting against Climate Change• Presenting and promotion of New Media production among Youth and Youth Workers"