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Creativity is a valuable workplace skill for the 21st century, a superpower for tomorrow’s workforce, which can be mastered and cultivated. Nevertheless, in most areas of life there is still a prevailing stereotype to associate creativity exclusively with the arts, which hinders creativity taking appropriate place in organisations and businesses. As situation analysis in partner countries revealed, creativity development is not included in formal adult education programmes apart from those related to arts; creativity training is mainly offered as small-scale component within corporate training, but not as consistent courses. At the management level, there is a noticeable lack of understanding that creativity can benefit every function of an organization and therefore requires systematic management. In response to the identified needs of individuals and organisations, the project partners came up with the idea of ACDC 4 You – a European transnational partnership project promoting the development of adults’ creativity using creative processes of participatory music and raising awareness in relation to creativity as a crucial and the most coveted skill for the future economies across Europe and the globe. The project brings the capacity of 5 different organisations – two adult education providers, a professional theatre and film company, a non-profit cooperative and an SME specialised in marketing and communication from Lithuania, Romania, Ireland, Spain and Bulgaria. In ACDC 4 You, we focus on the context as an integral part of any creative process and a factor which can be positively influenced even by the results of a single project. We choose participatory music as a context for its power to unleash individual creativity by making us happy, relaxed and less stressed, thus encouraging divergent thinking. With this project, we consolidate the competencies of adult educators and musicians, thus introducing a new type of trainers prepared to teach adults creativity. The Aim of the Project is to equip adult educators, musicians and other cultural workers - as individuals the most vulnerable to economic shocks, such as those created by the COVID-19 crisis - with the skills and knowledge necessary to become successful facilitators of music-based creativity & innovation training for adults and at the same time gain creative confidence and develop ‘creativity literacy’ themselves.For achieving the aim the partnership will develop the following 4 intellectual outputs:1. Best Practice Collection in creativity training with the specific focus on participatory music2. ACDC: Artistic Creativity Development Curriculum – a 25-hour Train the Trainers Programme for Musicians and Adult Educators as Creativity Trainers3. Creativity Labs – a set of participatory-music based experiential training workshops with videos to develop ideation, creative thinking, problem-solving, collaboration skills in teams 4. Creativity Workbook - an interactive publication consisting of up to 50 practical exercises for individual ‘creativity literacy’ training. 10-15 participants per partner country (50-75 in total) will be involved in piloting of ACDC. All resources and materials will be done in English, with translation in all partner languages and will be available on the partners‘ websites, social media, EPALE and Erasmus+ Project Results platforms.The project will be widely disseminated in partner countries through different channels and activities, organisation of 5 local multiplier events and one International Conference ‘ACDC for Ceative Adults’ an open-air concert, demonstration of the project outputs and practicing participatory music in Lithuania. The innovativeness of the project first of all lays in the approach to creativity as a vital workforce skill which has to be mastered and cultivated on individual and systematically managed on a corporate level. Secondly, the developed outputs represent innovative resources introducing a new type of trainers prepared to teach adults creativity. Thirdly, musicians and other cultural workers are offered an opportunity to start an alternative activity as facilitators of music-based creativity training.The expected impact is: -developed competencies of musicians and adult educators necessary to respond to the ever-growing need to improve adult creativity skills and to become effective creativity trainers-promoted adult education as an alternative field for musicians’ self-expression providing them with more flexibility and resilience in the face of COVID-19 crisis-adult learners as final beneficiaries provided access to a new attractive form of professional development, which will help them to enhance their creativity and improve their position in the labour market.In the long term perspective, the project will contribute to the promotion of a positive attitude toward creativity & innovation in society and encourage the use of project outputs in a wide range of applications.
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