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BLOSSOM - Basic competences as literacy, numeracy & digital skills focused on business development.

Funder: European CommissionProject code: 2021-1-ES01-KA220-ADU-000035128
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Cooperation partnerships in adult education Funder Contribution: 186,505 EUR

BLOSSOM - Basic competences as literacy, numeracy & digital skills focused on business development.

Description

"<< Background >>Promoting employment of women is not only important for equality of gender but also important to boost economy and a better business performance. According to EC, one of the Europe 2020 headline target is increasing labour force participation and improving employment of women. However, in all member states, the employment rates of women are still lower than those for men, especially in Cyprus, Greece, Romania, Poland and Spain there is a big difference between female and male employment rate. And in overall Europe, average hours of women and men in paid and unpaid work highlights the big difference. While men work 76% of their total working hour in paid work, women only account 53%.In order to demonstrate these needs, the following research has been carried out:As Alcañiz Moscardó, M. (2017) argues that is paradoxical that in a society that takes into account above all education, training and qualification, women suffer the polarisation of employment by productive branches and occupations and the deterioration of working conditions in new contracts to a greater extent than men. Unfortuantely, the spanish entrepreneurs represent only 4.5% of the Spanish entrepreneurial ecosystem, compared to 11% worldwide (ICEX, 2020). The Spanish Government is supporting initiatives and programmes to empower women and reduce gender inequality. Valencia InnoHub works with different social groups developing workshops, training, seminars especially on innovation & new technologies, career guidance, entrepreneurship, business models and financing.As Thorton research (2019) in Greece, regarding the labour situation, in 2019 the 22% of senior management position was fitted. By women. Only the 1% of Greek women answer that the company in which they work ensures equal access to professional development opportunities and only 4% of those who participated in the survey answer that the company in which they work offers the possibility of flexible work. According to the same research, the No. 1 factor that keeps women away from high positions is family responsibilities (17%) and then the lack of time (13%) for other professional development activities. Inequality in labor market participation and equal opportunities between women and men is a long-standing issue, but today, a year after the pandemic spread, it is becoming relevant, as the crisis may have worsened labor market conditions, especially for low-skilled women (Alpha Bank, 2021).Regarding the needs in Cyprus, recent studies show that men were more likely than women to be self-employed in 2017 (13.8% vs 8.9%). An important barrier to business creation is a lack of entrepreneurship skills. Among the targeted social groups, men (59%) were the most confident about their entrepreneurial skills, and women the least (40.3%). KALYS is actively involved in supporting Women, start businesses, acquire skills (digital and entrepreneurship) and follow self-development methods. It’s a member of the Network of Business and Profesional Women of Cyprus and it organizes events and initiatives that support Women. The involvement in the project will provide to the company the means to train and support for free more and more women.According to the report ""Digital Key to Professional Future. Women in the Labour Market in the Context of the Economic Crisis,"" , women's ICT skills, trend and digital competencies remain low, regardless of education. So, a clear example of why there is a need to educate women in Poland on business literacy, numeracy and digitalitation sectors can be observed. CWEP has a long history of constant support for those sectors that are at risk of exclusion. In Romania in 2021, women are still very under-represented in the business world. The impact of BLOSSOM will be very useful for those who are in charge of teaching teachers/trainers about the skills needed to compose a successful business. For CPIP employees, this project will have a significant impact on the skills and competencies<< Objectives >>Main factor to boost women employment and to reach a successful entrepreneurship is business skills; literacy skill to understand the business context, numeracy skill to have an analytical view and be more precise in fast changing market, and digital skills that are highly demanded in the turbulent complex environment. As an answer to above: “BLOSSOM"" project will focus on women entrepreneurship skills, especially on business literacy, numeracy and digital skills that are crucial to successfully survive in business environment. As an added value will prepare a training phase for empowering women motivation & to regain confidence in themselves. OBJECTIVES The main objective of BLOSSOM project is to improve learning opportunities of adult women with low qualifications by strengthening their basic competences as literacy, numeracy and digital skills focused on business development. The specific goals of BLOSSOM are: •Identify the needs of adult women on business development skills as business literacy, numeracy and digital skills. •Support adult low qualified women integration into the labour market and social inclusion. •Encourage low-skilled women to develop business projects by effective and innovative learning outcomes. •Increase female entrepreneurship and improve women´s professional qualifications. •Develop the capacity of adult women and supporting organisations in entrepreneurship. •Develop basic and transversal skills. •Support ICT-based teaching and ICT-based assessment practices. •Perform a validation analysis of needs and gaps as for capacity of low-qualified women and their needs.<< Implementation >>BLOSSOM will design an innovative and environmentally friendly online training course on Business Literacy and Numeracy that will serve as PraCtical ICT tool component for adult education. BLOSSOM training will consist of ELEARNING ENVIRONMENT in form of online platform that will allow to: Up-skill adult women, develop important business skills & equip themselves with skills for entrepreneurial growth. BLOSSOM online training course will focus on modern communication skills including: consuming and producing information, express ideas and knowledge effectively, understanding viewer/customer habits, analytics tools, taking videos, pitching, etc., as well as basic numeracy business tools needed to undertake a business.MAIN PRODUCTS: R1: Design and development of core skills and key competencies model needed to up-skill adult women with reference to empower women motivation for professional development and business literacy, numeracy & digital skills. The aims of the R1 is to ensure the primary and secondary research which assists the development of project results and that suitable levels of user engagement. Based on national results of the literature review and desk research the first outcome of this R will provide Preliminary Study on profile competencies Selection for Adult Women with reference to women professional needs and encouragment to entrepreneurship; & business literacy, numeracy & digital skills. The following action will contain a solid analysis of study outcomes where the partners will prepare a draft proposal of core skills and key competencies model. By involving end-users and experts the draft proposal will be validated and complete the final document of conceptual model & learning outcomes for BLOSSOM project. R2: Plan and design program for women professional growth & business Literacy, Numeracy and Digital skills training for low-qualified adult women in form of TOOLKIT. The BLOSSOM training program in form of TOOLKIT is the primary result from our project and it will form the focal point of all the activities we carry out. In it we will research, design, test and refine a modular training programme built specifically for our target user group. This Toolkit will provide easy access to classroom activities, lesson plans, and related web-based resources. Each module will include: - A module description. -Core training Material. -Lesson plans with handouts. -Recommended websites for additional information.- A glossary for the unit. R3: E-Learning Platform for “BLOSSOM” training program and on-line self-assessment tool. The main aim of this result is to create a platform that will deliver a unique innovative and creative environment focused on providing an online Learning Platform. The platform will provide an online space for low-skilled adult women to to encourage lifelong learning and foster the development of competences & learn on business literacy, numeracy, and digital skills. It will include a section for networking, as it will be used also as a “point of gathering” of the women wanting to participate. On the platform, as an additional module: adult women will have the chance to assess their competencies by the tool implemented to the platform (developed in R4). R4: Self- Assessment Tool for BLOSSOM. The aim of this result is to create an online diagnostic tool assessing the business literacy, numeracy and digital skills and competencies of adult low-skilled women as identified in R1. The diagnostic tool will allow adult women to assess and to receive a written summary explaining their strength and weaknesses as well as suggestions for their professional development in relation to the tested professional characteristics. The diagnostic tool will be available in English. The aim of this tool is to equip target group with valid and reliable tool of assessment after performing the BLOSSOM training course.<< Results >>The project aims to improve learning opportunities of adult women with low qualifications by strengthening their basic competences as business literacy, numeracy and digital skills focused on business development & also empowering women motivation. Upon completion the project will provide an innovative, effective, extensible and pervasive tool that incorporates innovative, online training course on that will serve as Practical ICT tool component for adult education. BLOSSOM training will consist of ELEARNING ENVIRONMENT in form of online platform that will allow to: Up-skill adult women, develop important business skills & equip themselves with skills for entrepreneurial growth in demand & motivation for a further professional development. This project results will help to identify the needs of adult women on business development skills as Business literacy, numeracy and digital skills; Support adult low qualified women (age 35-50) integration into the labour market and social inclusion; and Encourage low-skilled women to develop business projects by effective and innovative learning outcomes; all of that in order to be antagonistic in the labour market of every European country. The main results of the project is the development of: -A training course, a programme that is accessible, straightforward, practical and engaging. The structure of the R2 will have a first layer that focuses on developing, encourage & raise awareness of entrepreneurship activities motivation need to reconsider their professional ambitions & objectives, as a way to reach their own personal fulfilment. The second phase will be based on basic and core skills (as Business literacy, numeracy and digital skills), and the additional enterprise and entrepreneurial layer delivering high quality learning directed towards employability. The aim of these training program is: -To boost progress in business core skills towards higher qualifications provide basic skills and key competences needed to successfully operate entrepreneurial activities for which usually excepted level according to EQF should reach level 4. -To encourage lifelong learning and Increase female entrepreneurship and improve women´s professional qualifications. -To motivate & to regain confidence in themselves, their aspirations & desires for the future. Apart from training course, the main expected results of BLOSSOM will be also: -A Preliminary Study on profile competencies Selection for Adult Women with reference to motivation & encouragement related to women gender-specific societal norms & in knowing themselves to bring out their potentials and build a new vision. Furthermore on women business literacy, numeracy & digital skills situation. The following action will contain a solid analysis of study outcomes where the partners will prepare a draft proposal of core skills and key competencies model. -A Conceptual model & learning outcomes for the project that will be base for the development of project main outcome: BLOSSOM training course. -An e-learning environment - The platform will provide an online space for low-skilled adult women to learn on motivation, business literacy, numeracy, and digital skills, and creating networks among them. -A Self- Assessment Tool - an online diagnostic tool assessing the business communication literacy, numeracy and digital skills and competences of adult low-skilled women as identified in R1. The diagnostic tool will allow adult women to assess and to receive a written summary explaining their strengths and weaknesses as well as suggestions for their professional development. Additionally, the BLOSSOM project foresees a set of management, dissemination, monitoring & evaluation and coordination results, namely. 1. Project Management - Project Roadmap and Management Handbook.2. Monitoring and Evaluation - Quality Management3. Dissemination - Dissemination & Communication Strategic Plan4. Sustainability Plan"

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