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ACCenT aims at supporting career counselors, guidance practitioners and coaches working with “hard-to-reach groups” by an innovative online learning environment offering support, training and a peer-community. Europe struggles for adequate approaches for preparing and integrating hard-to-reach groups in the European labor market. One the one side European societies are struggling with the lack of qualified workforce on the other side the long-term unemployed are not (re)-entering the labor market. Additionally over the past years millions of migrants came to Europe that could enter the European society and fill-in the labor market gaps if adequate support via counseling, guidance and coaching is provided. Therefore counseling and coaching practitioners need being supported for developing new skills and competences in order to cope with the multiple challenges European societies are facing. The challenge is a European one. Since Europe’s labor market is an open and mobile one, solutions need to be developed from a European perspective. And they need to integrate innovative concepts in terms of training provision (e.g. online) and counseling approaches (e.g. using e-tools). Counseling practitioners working with hard-to-reach groups face three main challenges: 1. increasing number of migrants entering Europe. Counselors and coaches are keystones in the process of integration in order to provide opportunities to migrants to prove their competences develop new ones and increase their chances into the labor market. 2. Long-term unemployed persons that due to multiple biographies can only be supported at a very individual level and 3. high number of young people facing difficulties moving into a first job. For a better help on both sides – counselors and beneficiaries- it is crucial to provide these career counselors and coaches with motivating further training, information, knowledge, peer-community and support. And that is the motivation of the project ACCenT! It seems crucial that European countries collaborate, accomplish shared learning progresses and gain competences to cope with this very topical subject. Countries can learn from the approaches and solutions of others in order to reach a common higher standard in counseling for challenging target groups. The main output of the project will be an online training seminar, presented in a user-friendly online learning environment, for counseling practitioners. The online training respects the need of the target group for flexible training in term of time and customizable in term of contents, comprising four main topical areas: 1. Information: The main aim of this area of the online seminar is to enable the career practitioners to accelerate and facilitate the integration process in to the labor market and thus: support long-term unemployed to re-enter, help young people to get first access and to prepare the newcomers for a successful long-term integration. 2. Social-communicative and intercultural competence: This part of the seminar supports counseling practitioners in getting aware of communication processes and cultural barriers and helps them to handle difficult cultural situations. Which are the most common cultural challenges a specific group has to face? How can the work of counseling practitioners be influenced by cultural barriers? How communication skills and styles influence motivation? How to detect cultural and social barriers? And how to overcome those barriers? Social-communicative and intercultural competence is a key factor for working successfully with hard to reach people. This area of the online course aims at providing counseling practitioners with the necessary sensitivity and awareness for their work with people from different backgrounds. They get enabled to act as mediators between different cultures and social groups, understanding the background, thinking and acting patterns of a person. 3. Coaching skills & competences: “hard-to-reach groups” of becoming & staying unemployed build a very heterogeneous group. Support is very demanding and challenging and must be provided very individually and often only be fulfilled by individual coaching. Therefore the training will be focusing on the development of coaching competences, especially technical-methodical competences: targeted restatements, identifying, listening, questioning, clarifying to help individuals shift their perspectives and thereby discover different approaches to achieve their goals 4. Using e-Tools in counseling and communication processes: The training approach will use a set of e-Tools (online meeting tools, video-chat, video, social media, scheduling, self-reflection and self-assessment, online cooperation tools, etc. for the communication and counseling process. The tools are both learning tools and learning content. All experiences and outcomes of the project will be compiled in an interactive eBook that will accessible and free to use (cc-license).
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