Towards incoming international university communities
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Overall objectiveEnhance the international dimension of Kazakh and Chinese higher education institutions by defining and implementing strategic and marketing methodologies to facilitate and increase incoming foreign students, professors and researchers.Specific objectives: •To carry out a study on the level of internationalisation of universities, incoming university stakeholders figures and marketing actions•To create a portal of Kazakh & Chinese universities for internationalisation •To establish service-oriented international relations offices •To train the international relations managers and staff•To carry out and implement Strategic & Marketing plan for internationalization at institutional levelThe main outcomes of the project will be:•Report on the level of internationalisation of universities, incoming university stakeholders figures and marketing actions•Portal of Kazakh & Chinese universities for internationalisation.•Service oriented international relations centers •Experts trained on internationalisation •Strategic & Marketing plans
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