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Our project has collaborated to make students aware of the importance of basic products for the maintenance of cultural tradition and economic wealth generation in their respective towns. After investigating the processes of production, operation and marketing of Italian citrus fruits, Lithuanian curd cheese, Romanian honey, Polish bread and Spanish olive oil; The five partner schools have applied their creative skills to offer insight into new business , different from the traditional, and try to promote such products in other locations of the various partner countries. In order to implement those goals, we have simulated the whole process to set up a TransEuropean Company with offices in each partner country. 1.To start with, each team reflected on the virtues of the product by itself and the added value that it can bring to the potential consumers in the area, from the point of view of business, cultural and economic. 2. The next phase was to develop a feasibility study that provides clear strategies for try to introduce it in other countries according with the consumption habit of foreigners, which was obtained by the partner school located in the target country. 3. Finally, students simulated the creation of 5 local companies and a trans European one which markets and distributes the five products and position them in the local markets. This enabled them to know the legal and administrative procedures to start a business, devising creatively the hallmarks of the new company (corporate image and industrial design, departments for each business function, business philosophy in accordance with the principles of corporate social responsibility and environmental sustainability); and eventually, it was a powerful way to promote entrepreneurial culture and creating a potential niche of employability in the area. With this goals, we carried out an active and cooperative methodology to develop a series of final tangible products (reports, surveys, brochures, promotional videos, commercial prints, radio commercials...), which were realized through five meetings in the different involved countries, where each school organized a trade fair in which it promoted the product itself to other partners, as well as we implemented a specific phase of the enterprise creation. All our results were focused on boosting the acquisition of various skills in participants: instrumental skills (focusing on the development of the capacity for analysis and synthesis, on the initiative and entrepreneurship, oral and written English communication, handling new technologies, civic and cultural skills ...), interpersonal skills (mainly teamwork, respect for diversity and multiculturalism, ethical commitment and environmental sustainability) and systemic skills (competence to research, design and project management, autonomous learning, leadership and creativity). We offered our students an active and cooperative approach, working from situations as closer as possible to real life, according to a practical working method based on projects and real cases on entrepreneurship. We worked from the enormous potential offered by the Design Thinking method so as to implement innovative proposals for traditional business and also we will implement a methodology that promotes learning of the English language, from the action and the communicative approach onto the labor environment. Our project lasts over time. From methodological agreements and commitments in each centre, we have opened the possibility of future partnerships and we have involved of other social, administrative or productive entities with schools. So as to get this goal, it will be promoted a clear strategy for dissemination of the actions contemplated the plan through various mechanisms that allow effective visibility of the project. The impact we want to reach is for the widest possible audience. To achieve these objectives we proposed a distribution of tasks and express responsibilities either because each partner is responsible for promoting the final products in each transnational meeting, either because it has been agreed a schedule of previous work where tasks and responsible agents are clearly defined and scheduled. Finally, we focus on transparency, effectiveness and rigor in the control of financial resources for which the European grant has been asked, trying to optimize them so as to allow undertake all planned actions.(competence to research, design and project management, autonomous learning, leadership and creativity). We offer our students an active and cooperative approach, working from situations as closer as possible to real life, according to a practical working method based on projects and real cases on entrepreneurship. We work from the enormous potential offered by the Design Thinking method so as to implement innovative proposals for traditional business and also we will implement a methodology that promotes learning of the English language, from the action and the communicative approach onto the labor environment. We expect the project will lasts over time, setting methodological agreements and commitments in each centre. It would open the possibility of future partnerships and the involvement of other social, administrative or productive entities with schools. So as to get this goal, it will be promoted a clear strategy for dissemination of the actions contemplated the plan through various mechanisms that allow effective visibility of the project. The impact we want to reach is for the widest possible audience. To achieve these objectives we proposed a distribution of tasks and express responsibilities either because each partner is responsible for promoting the final products in each transnational meeting, either because it has been agreed a schedule of previous work where tasks and responsible agents are clearly defined and scheduled. Finally, we have focused on transparency, effectiveness and rigor in the control of financial resources for which the European grant has been asked, trying to optimize them so as to allow undertake all planned actions.
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