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Tailored and simplified training for digital marketing and e-commerce according to the needs of SMEs

Funder: European CommissionProject code: 2021-1-ES01-KA210-VET-000034591
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Small-scale partnerships in vocational education and training Funder Contribution: 60,000 EUR

Tailored and simplified training for digital marketing and e-commerce according to the needs of SMEs

Description

<< Objectives >>1ePoint is being implemented by three partners from Spain, Greece and Cyprus, an NGO, a research lad and an SME, aiming to upgrade the skills of SMEs owners and employees of the retail sector in the areas of business, financial management and digital marketing. 1ePoint seeks to address a long term need of SMEs of the retail arose due to the financial and the COVID health crises where SMEs were unable to manage their finances to or create their e-shop due to lack of know-how.<< Implementation >>The main activities are the adjustment of the trainings implemented by the university in business, finance, and digital marketing to the needs of the SMEs owners of the retail sector. In total 60 SMEs owners and employees will be involved at the trainings to upgrade their skills so as their business to thrive. Additionally, an Application will be developed to further support the knowledge acquisition of the learners. Also, project management and dissemination events will take place.<< Results >>1ePoint aims to deliver a tailor made training module and conduct training for SMEs owners and employees from the retail sector on business, financial management and digital marketing. The educational material will be available in an OER, to develop an Application as a gamification process to further support the knowledge acquisition and to organize 3 communication events in the partner countries. If skills and competences are improved and updated will allow for a more sustainable retail sector.

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