<< Objectives >>General objective The project aim is to innovate the tourism sector through the transfer of required skills for the creation of a qualitative tourist offer and of tourist experiences able to enhance the territorial specificities. Specific objectives-Increase the capacity of co-planning between the public and private sectors in tourism. -Increase digital marketing skills for the promotion of territories and experiences.-Disseminate methodologies to implement sustainable tourism.<< Implementation >>-Develop research on European good practices in experiential tourism in order to produce an informative compendium.-Create a training manual for local administrators, tour operators, association staff and university students.-Implement 3 training courses in each partner country on digital marketing and territorial promotion, public-private co-programming, and sustainable tourism.-Create a communication campaign and two multiplier events.<< Results >>-Research to analyze the regional peculiarities of the partner organizations and the European best practices for the preparation of the information compendium-A training manual on the skills needed for the implementation of tourism experiences with a focus on digital marketing, public-private co-programming, and sustainable tourism.-Six courses implemented in the two partner countries.-At least 90 tourism stakeholders trained.-A least 10000 people reached by the communication campaign.