"The Partnership “Preparing for the Future” developed ethical principles for organic business and employee contexts to a comprehensive European “Code of Good Organic Retailing Practice” for the trade sector. This Code described eight criteria that determine Good Organic Retailing practices: Social Aspects, Involvement in the Organic Sector, Product Quality, Sustainability in the Shop, Sustainable Relationships, Transparency, Open Communication, and Quality Management.In order to integrate the Code’s principles in the formal training of managers and personnel in the organic retail sector, but also for a transfer and promotion to the non-organic retail sector, the e-learning course and platform “Ecoretail” has been developed. Target groups of the Code concept and the e-learning training and platform were manager and staffs in organic shops and supermarket chains, institutions of adult education, trainers and teachers, representatives and stakeholders in organic retail sector, and decision-makers in public administration. The partnership consisted of nine partners from seven countries: Bulgaria, Czech Republic, France, Germany, the Netherlands, Slovenia and Turkey. It included organic retail associations, educational institutes and universities, marketing and consulting organizations.The first result of the project presented the ""heart"" of the identified themes for a “Code of Good Organic Retail Practice”, the criteria for the eight principles of the Code in business and staff contexts, provided in all partner languages and English. The second result is based on this concept: a Curriculum with Learning Outcomes for training on the ""Code"". The third result was a print version (PDF) of learning materials and course content for training of manager and staff in organic retail on the ""Code of Good Organic Retailing Practice"" in English language. The fourth result was the English pilot e-learning course “Ecoretail” for training on the ""Code of Good Organic Retailing Practice“.The fifth result consisting of seven national versions of the e-learning course “Ecoretail” in all partner countries and languages. “Preparing for the future” provides with this results an innovative certification standard and a regarding learning offer for the integration of ethical and sustainable principles in the daily practice of organic and conventional retail."