"The S.M.I.Le. - Sales Management, Inter-culture, Learning project intends to create, test, validate and disseminate, as a new educational standard, the competence dictionary of the emerging vocational profile of the Cross Cultural Sales Agent, a key figure of b2b sales processes in intercultural contexts, both in -house and on-the-field, for operations of strategic and operational commercial negotiation abroad. The expansion of reference markets in which companies compete, due to increasing globalization, implies the need to integrate intercultural aspects of ethical, juridical, linguistic, managerial, technical, communicative and negotiating nature into sales strategies that are fundamental to create the buyer-seller trust relationship and the success of sales processes in contexts different from purely domestic ones. In this scenario, characterized by the reduction of the physical distance between companies and the parallel increase in the cultural gap between them, there is a significant skills mismatch between the training supply of VET actors and the needs of businesses related to the need to develop and/or consolidate one’s business. In light of what has been shown for the context and the needs identified, the Project intends to establish a stable and multi-actor European network aiming to: • reduce the misalignment between the need for specialist and inter-cultural skills, typical of the target profile and the training supply, through a ""VET provider-business"" co-elaboration process of both the target profile and the related training programme • favour processes to acquire the competences/skills/knowledge related to the target profile by using digital teaching tools and innovative pedagogical methods, as well as practical testing, in real work situations • increase the employability of people with a higher education diploma and/or a degree in economic subjects in partner territories. These objectives will be pursued by implementing the following IO: • Cross-Cultural Sales Agent competence dictionary to promote its introduction within regional/national vocational qualifications systems/frameworks • A training programme with classroom sessions, e-learning, work-based learning and movie education, according to a blended methodological approach to develop the distinctive skills of the target vocational profile, to favour its adoption as a training model at European level • 40 people (10IT, 10EL, 10BG, 10PL) unemployed/first time job seekers with a diploma and/or degree in economic disciplines will be course beneficiaries • OER, i.e. the training pills referring to the following integrated macro-fields of knowledge/skills: - SALES - BEHAVIOURAL AND INTERCULTURAL - MANAGEMENT - LANGUAGE functional to defining proactive sales plans, as well as to negotiate and conclude win-win commercial negotiations in international/intercultural b2b contexts • company check-ups of sales processes carried out by training course beneficiaries on a sample of SMEs from their respective territorial contexts, to highlight the positive impact of the work-based learning approach on learning processes • educational short films to stage typical situations of sales processes in intercultural contexts realized by the learners at the end of the training course, which also represent the result of the implementation of movie education as an innovative methodology able to favour experience-based learning thanks to the ability to combine emotional and cognitive aspects and to activate problem-based learning processes • the ""S.AGE."" open, flexible Learning environment based on the logic of informal, social and collaborative learning that will allow access to the OER, other in-depth learning materials, tools to conduct company check-ups of sales processes and short films. The project also foresees the implementation of a short-term joint staff training event for a group of partnership trainers for Movie Education methodological alignment and technical alignment on cross-cultural selling to conduct cross-cultural Sales & Storytelling Labs The realization of these outputs, aiming to develop elevated cross-cultural skills of crucial importance for the effectiveness of sales processes and the socio-economic development of the European productive fabric, requires the activation of transnational cooperation mechanisms capable of standardizing, at European level, the adoption of didactic and methodological approaches inspired by the logic of cultural pluralism, from the definition phase of the competence set of the target vocational profile to the testing of the training model and of the resources/methodologies to support learning processes"