Advertising has a great influence on children and it is up to us to help them develop a critical awareness to deal with it. The analysis of advertising has played a key role in addressing issues such as values like education, responsible consumption, non-sexist education, etc. and has served as a focal point for learning about the cultural heritage of each country.The project “AD-DICTED TO EDUCATION!” has focused on promoting social inclusion, non-discrimination, the development of critical thinking and values such as tolerance and gender equality, all with advertising on the educational value of the European heritage, the commitment to multilingualism and the development of digital skills.Objectives we have achieved:Promote equity, non-discrimination on the basis of sex, race, religion, ability, etc., and inclusion among all pupils, preferably those from disadvantaged backgrounds who have fewer opportunities compared to their peers and pupils with different abilities.Acquiring the basic skills needed to learn how to make critical and responsible decisions in their consumer actions regardless of advertising influence.Foster Multilingualism and improve linguistic competence in several languages: English, French and Spanish.Favour the use of information and communication technologies in a collaborative way.To develop the internationalization of the participating centers.Know the European Cultural Heritage.Develop awareness of the importance of caring for the Cultural Heritage.Regarding the participants, the Educational Communities of the 6 partner institutions (Spain, Poland, Romania, Greece, Italy and Croatia) participated. Indirectly, we will reach 2623 students, although the more complex activities as well as the mobility will focus on students between 11 and 14 years old. Diversity is an enriching element of the project: refugee students with different abilities and nationalities, socio-economic problems, etc…Approximately 70 teachers from different fields have been directly involved, either through the organization and development of teaching and learning activities with students, in the management of the project or in the various mobility arrangements planned.Families, local governments and other entities as well as the Education Inspectorate have also been involved into varying degrees.Activities have been focused on advertising. During the first year, values such as equality and non-discrimination were also worked on. During the second, we focused on the cultural heritage of the partner countries. Workshops, reflections, oral presentations, search for information, viewing advertisements, use of digital tools, cooperative activities, etc. have been held.Initially, 4 student exchanges were planned, of which only 2 have been carried out virtually, in which work has been done around advertising, values and cultural heritage. In addition, 2 training events have been held on the eTwinning programme and new teaching methodologies. One of them was done physically and the other was done virtually.The methodology has been based on Project Based Learning (PBL). eTwinning has been essential to develop collaborative and cooperative work in international teams.The tangible results obtained are: the web, Twinspace and public pages, 4 newsletters, the Guide “Educational Value of Advertising in the Classroom” and an e-book as a result of the transnational training event “Active Methodologies: Education through Advertising”.The long-term impact and benefits are manifested through the non-tangible results of the project:Development of intercultural competences.Improving the participation and motivation of disadvantaged pupils.Integration of good practices related to the educational use of advertising and the use of new teaching methodologies.Improvement of foreign languages: English, French and Spanish.Greater understanding and responsiveness to the diversity of the educational community.A more positive attitude towards the European project and the values of the EU.Integration of ICT in learning activities.