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<< Objectives >>The transition to an ecological future is a growing priority for all sectors of society and has a direct impact on all of those involved in communications and marketing. The partners engaged in the Beecom project will create a multilingual educational resource targeted at all of those involved in communications. This resource will allow communicators to integrate eco-responsibility into their practice, reduce the environmental impact of their communications, and support an ecological transition.<< Implementation >>Our partnership has a broad range of skills in data research, copywriting, media, creativity and event organisation; the Beecom project will leverage these skills to deliver a concrete set of outcomes including:A toolkit of methodologies and best practice in responsible communications;An online training platform with written and audiovisual explations of both theory, and practice; A face-to-face training programme that can be used in schools and colleges delivering courses on communication.<< Results >>Through a powerful educational toolkit and programme in English, French and Spanish, the Beecom project will aim to reach around 5,000 people directly and support them in integrating responsible communications into their everyday practice. This cohort will include communications professionals, teachers and students; we will reach those employed in communications and volunteers. Through our online and offline dissemination strategy this audience reach will increase considerably over time.
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