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<< Objectives >>With the project implementation, we want to strengthen micro-entrepreneurs in particular through a tailor-made and efficient online training format in the area of innovation and digitalisation of business models. Micro-entrepreneurs with up to 10 employees are part of the SME group, but often have different needs than SMEs with more than 10 employees. This is to be particularly taken into account in this continuing education concept.<< Implementation >>For a successful project implementation, we have planned three activities that build on each other. The development of an innovation process for micro enterprises, an implementation of these findings in an online format and a user test for quality assurance and success measurement. These implementation activities are accompanied by active project management and exchange meetings of the partners.<< Results >>We expect to provide our target group with a customised and efficient continuing education format in digital form. This should strengthen the micro-entrepreneurs to initiate and implement an innovation and digitalisation process in their companies, to find easier access to digital business models.
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