The project addresses one of the main challenges European Society faces today – the rapidly ageing population, and the growing need of finding solutions to the challenges the demographic changes bring about to our society – namely promoting healthy and active ageing. At the same time, the boom of information and communication technology has brought profound transformations to the structure and functioning of our society, affecting occupation and professional activity, quality of life, health, social interactions and environment.Older people remain vulnerable to digital exclusion, which, in its turn can seriously undermine their capacity to maintain their independence, benefit from opportunities and services and exercise fully their rights. In this context, the European Union faces a double challenge: Promote active ageing and inclusion of seniors into society and economy, as well as Addressing the digital divide between generations, which presents itself as an important obstacle to the former. In this background, the current project addresses the need to find efficient and cost-effective strategies to tackle age–related discrimination, isolation and marginalisation, thus promoting social inclusion and the establishment of best practices for participation of senior citizens in the economic and social life of the community. It’s main objective is to improve the quality of life of senior citizens, create opportunities for volunteering and employment, and facilitate their access to health, social and community services.The most important results to be achieved by the project are the following: - The Valorizing Senior Citizens support e- platform and mobile app - The Valorizing Senior Citizens training course for seniors - The Valorizing Senior Citizens toolkit for Families - The Valorizing Senior Citizens Active Ageing Toolkit- Two training events, one for seniors and one for organisations staff members will be organised during the project, as well as a six-months long pilot training for the main target groups, in order to fully engage them in the planned activities. The main target groups of the project are senior citizens and their family members and relatives, and the project will involve around 500 direct participants and 2000 indirect participants through the project activities and the dissemination and exploitation activities. The project is expected to improve the quality of life of senior citizens, create opportunities for them to participate actively in social life and economy, and facilitate their access to health, social and community services.