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Persons with sensory disabilities as a target group for the tourism industry - exchange of good practices

Funder: European CommissionProject code: 2019-1-PL01-KA202-064948
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for vocational education and training Funder Contribution: 47,540 EUR

Persons with sensory disabilities as a target group for the tourism industry - exchange of good practices

Description

The project is an example of strategic partnership supporting the exchange of good practices. The partnership is made up of four entities from four EU member states. The project responds to the needs of all Partners. The initiator of the partnership was the leader. The construction of the partnership was guided primarily by the experience and competences of individual entities in terms of target groups and solutions used in partner countries for the benefit of people with disabilities or the tourism industry.The idea of the project was created in June 2017 during a partner meeting in the HORECA project (2016-1-PL01-KA202-026228) dedicated to the activation of deaf people. The president of the Greek Deaf Association, invited to the meeting, pointed out that the tourism industry is only minimally (if any) prepared for the service of deaf people. There are no advertising leaflets or guides adapted to the needs of this group, there is no appropriate offer, travel agency employees or tourist organizations have no knowledge about the needs and expectations of such a target group. This also applies to the blind and visually impaired. As a consequence, deaf or blind people can not take full advantage of the opportunities available to non-disabled people in the tourism industry, they feel overlooked and disadvantaged. In March 2019, during the next partnership meeting, the project proposal received the full approval of the Greek Ministry of Tourism.The main goal of the project is focused on the development, thanks to the exchange of international experience, of good solutions in the field of professional preparation of tourist organizations to support people with sensory disabilities (deaf and hard of hearing people, blind and visually impaired people). As part of the project, it is planned to develop three results that directly match three specific objectives, namely:1) International analysis of solutions for tourist services (groups) of people with sensory disabilities (4 partner countries - Poland, Greece, Portugal, Cyprus), based on a qualitative analysis, preparation of a ranking of solutions.2) Good European practices in tourist services (groups) of people with sensory disabilities.3) The scope of competency gap in the tourism industry in the field of professional service for people with sensory disabilities - recommendations and an indication of the scope of training and training materials for the tourism industry needed for professional service of people with sensory disabilities.The target groups of the project are:─ employees and employers of the tourist industry (tourism organizations and travel agencies) are so-called a group of users, ie people who thanks to the project will be able to professionally serve people with sensory disabilities,─ people with sensory disabilities who will be able to use the offer of the tourism industry to a greater extent.The analyses carried out in the project and the results obtained will allow for better preparation of the tourist industry for the service of people with sensory disabilities. They will also indicate competency gaps to be completed. Taking into account the structure of occupations in the tourism industry, the project results will be particularly important for people preparing the offer and people directly serving customers. Benefits from the implementation of the project will translate into better functioning of the tourism industry entities (the possibility of expanding the group of potential clients for people with sensory disabilities), as well as the possibility of full inclusion of people with sensory disabilities (full use of tourist services).Innovation in the project mainly concerns two areas:1. Target group - people with sensory disabilities and their needs and expectations in service in the tourism industry.2. Methods - assessment of the current situation - inventory of existing solutions and development of recommendations in the scope of training needs, using the knowledge and experience of representatives of two target groups - employees of the tourism industry and people with sensory disabilities.The project should be implemented in an international partnership. The subject has been marginalized or even overlooked for years. Undoubtedly, it deserves to be discussed, analysed and searched for and exchanged good practices (even in the smallest dimension). The current state of knowledge does not allow for professional preparation of a large partnership project for innovation. The partners jointly decided that the project of exchange of experiences would be the best way to look at the situation in tourism in the field of preparation for the service of specific target groups, to which undoubtedly belong people with sensory disabilities.

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