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Tourism impacts on a wide range of policy areas - including competitiveness, social policy and inclusion (tourism for all) - while the continued globalisation opens new opportunities and creates increased competition. The European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs has focused efforts on encouraging the diversification of the European tourism offer through initiatives in different areas. As declared by the European Commission: evidence shows that making basic adjustments to a facility, providing accurate information, and understanding the needs of disabled people can result in increased visitor numbers. Improving the accessibility of tourism services increases their quality and the enjoyment of all tourists. It also improves the quality of life in local communities. Although important steps have been made in recent years, much remains to do: research and surveys on this field demonstrate that improper attitude of staff towards disability and poor customer service are two of the main problems tourists with disabilities face in carrying on their touristic experiences.According to this background and according to the European Commission definition of Accessible Tourism - the set of services and facilities that can allow people with specific needs the enjoyment of the holiday and leisure without obstacles and difficulties - the project aimed to contribute to make Europe an accessible destination, by training people on a market field that have both a social and an economic value.The main project goals were to: design, implement, promote and test, starting from a transversal focus on the field, the profile of a professional able to match the training offer and the market needs: an Ability Advisor operating in supporting SMEs to face successfully the increasing tourism for all market; to generate new job opportunities for trained people; to tackle the topic by a cross-sectoral approach matching the needs of VET providers, VET learners and SMEs; to develop a cross-sectoral partnership to look at the topic by an European perspective. The project objectives and the needs it intended to fulfill were strictly related to the target group identified and to the key stakeholders needs.The main target audience was made of VET learners or graduates aged 20 to 35, currently unemployed or underemployed, graduates from specific University courses or High School graduates with specialized diplomas (including post-school diplomas) and/or people having previous experiences in tourism services’ fields, while the key stakeholders are VET providers, SMEs operating in the tourism sector, public bodies and associations dealing with disability. To reach its objectives and the selected target groups, the project implemented, as IO1, a comprehensive document of the local framework - a starting point on which the following project steps was built - and a training course model which was tested and released as an OER in in English, Lithuanian, Italian, Portuguese languages. The training course has an average length of 80 hours. It was implemented with the support of people representing associations dealing with disability and trainers with specific skills, was evaluated by a transversal team of 27 persons representing VET providers, SMEs, public entities, associations and was delivered in its pilot version in Lithuania, Italy and Portugal in a blended mode: 40 hours of traditional classroom-based learning, 20 hours of e-learning and 20 hours of work-based learning. The WBL activities enabled learners to get a real WBL experience and the selected SMEs improved their knowledge on how to welcome better people with specific access requirements, improving their business as well. The number of people applying the course, in its testing phase was 43; also 30 SMEs. All the project activities were carried out by five partners - organizations coming from Lithuania, Italy, Portugal and Belgium, belonging to different business and social sectors and dealing with different topics (training, labour market, disability, social communication).The project was designed to become sustainable: the sustainability plan included a direct dissemination activity - a serie of small events at local level targeted to 390 persons and four Multiplier Events involving a total amount of 270 persons - to promote the course among VET providers, SMEs, public bodies, associations and a set of activities to start a collaborative dialogue with public bodies. The project was developed at transnational level, as it offers to participants opportunities to understand better foreign and European contexts, take part and be supported by an European stable network: all key assets in the touristic sector and a positive trigger for work quality and employment opportunities.
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