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European Personal Branding for Employment

Funder: European CommissionProject code: 2015-1-ES01-KA203-016058
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for higher education Funder Contribution: 193,247 EUR

European Personal Branding for Employment

Description

"The EPBE project has created many Open Educational Resources (OER) with the aim of helping students to build their own personal brand and look for a job, using technological tools 4.0 and favouring access to the labour market on the Internet, as well as the acquisition of digital skills in a training and work context. The main objective of the project is training and raising awareness among students and vocational training and higher education teachers of the acquisition of digital skills in a training and work context (creation of a personal brand, job search and training aimed at teachers that can be replicated in any other educational centre). This project favours the use of innovative techniques by means of the use of the results created: Quality Guidelines for the preparation of Massive Open Online Courses (hereinafter, MOOCs) ""Personal Branding"" and ""Job Hunting 4.0"", and a Handbook on methodological and pedagogical approaches on distance education with ICTs to create a personal brand and look for a job on the Internet. 8 members from 5 European countries have participated in this project:P1. Universidad a Distancia de Madrid (UDIMA) (Spain): Project Coordinator. Private 100% distance learning university specialised in the use of ICTs applied to education, innovation and research.P2. Fundació Prat (Spain): Foundation associated to the Centro de Estudios Prat that offers training for different levels through innovative teaching techniques.P3. STePS (Italy): Pioneering company in formal and informal approaches to favour a sustainable change within organisations and territories.P4. Learning Plans for All (LPfA) (Greece): Company specialised in lifelong learning and in providing continuous learning opportunities. Experience in the field of vocational training.P5. Marconi University (Italy): First distance learning university of Italy. Devoted to research, development and testing of innovative pedagogical methods using the latest technologies.P6. Marak Digital (Spain): Advertising agency specialised in promotion, marketing and emerging technologies.P7. Deloitte (Cyprus): Service consulting company. P8. Radio Leinehertz 106.5 (Germany): Non-profit company working in the field of the media and in education for young people and adults.The main activities (Intellectual Outputs -O-) developed were the creation of a Quality Guidelines (O1), the curricular design of two MOOCs (O2 and O3), the preparation of said MOOCs (“Personal Branding” -O4- and “Job Hunting 4.0” -O5-), the creation of a Handbook to facilitate the creation of MOOCs and on-line courses in general (O6) and, lastly, the creation of a Toolkit (O7) composed of a repository containing all information and tools developed in this project, available for free download for all teachers, educational centres or companies wishing to use them.From the beginning of the project and in parallel to the work made, we have worked in an online marketing campaign for the promotion of same, including the creation of a web site (epbe.eu) where you can find all information and results created subject to be freely used. In addition, a Promotion Plan, a Quality Management Plan and a Results Use Plan has been created, as well as a training activity applying the B-learning methodology for teachers from all educational sectors with the aim of multiplying and transferring the results and know-how created.Finally, for the presentation and dissemination of the results of the project, an International Workshop was celebrated on 1 June 2017 in Barcelona, in front of an audience composed of professionals of the sector, students, teachers, stakeholders and general public. Said event was streamed with the aim of ensuring the widest circulation possible, and it can be watched on-demand from the project's web site. The project tries to have an influence on the improvement of the accessibility to the labour market of European young people through the enhancement of their personal brand on the Internet. MOOCs and a specific methodology previously mentioned have been developed to this aim. Thus, students and teachers can acquire the necessary knowledge to improve their employability, teaching activity and digital skills. On the other hand, the presence of a free and permanently open repository of results on the project's web site containing many audiovisual educational resources ensures the project's sustainability and applicability in all educational contexts and its use for all potential users and interested parties."

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