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<< Objectives >>The main objective is to enable participants to acquire knowledge and skills to overcome new challenges and demands ofthe labor market in digital era: -advanced curriculum of the course digital marketing in tourism -digital transformation adjustment along with the participant digital ability edvelopment -adoption of new methods of learning and teaching -creation of digital educational materials -International databases forteachers for international exchange of experience<< Implementation >>The planned project activities are aimed at the training of teachers and students in the field of Marketing in Tourism, namely: content marketing and video, virtual reality in tourism, marketing of the tourist product using ICT tools and its better positioning on the market using social networks and training them to overcome the digital tourism challenges using Digital Marketing.<< Results >>The result of the planned activities is the provision of the knowledge and skills needed to overcome the work demands caused digital transformation and the use of ICT tools in Marketing. This involves training teachers to create digital educational content, mastering new methodologies and new approaches for advanced teaching in the Marketing in Tourism subject. Improving the quality of the Marketing curriculum will enable greater student achievement in the marketing of the tourist product.
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