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SeniorVlog - Inspiring and Empowering Seniors to become Vloggers and conquer the Internet

Funder: European CommissionProject code: 2021-1-PL01-KA220-ADU-000028293
Funded under: ERASMUS+ | Partnerships for cooperation and exchanges of practices | Cooperation partnerships in adult education Funder Contribution: 214,979 EUR

SeniorVlog - Inspiring and Empowering Seniors to become Vloggers and conquer the Internet

Description

"<< Background >>Just as for young people the use of the Internet is natural and happens on everyday basis, more than 43% of the EU-27 population aged 65-74 years and over 21% of people aged 55-64 did not use the internet within the last 3 months of being surveyed (the Community survey on ICT usage, EUROSTAT, 2019). Although the digital divide between generations is being closed by older people, they are still rather slow to adopt new technologies. Among the various private time activities done online by older people aged 65-74, the most popular were sending emails (44%), seeking health information (about 34%), Internet banking (about 31%) and phone/video calls (24%). For people aged 55-64 these activities were a bit more prevalent - 62% used emails, 47% searched for health info, 46% did online banking, and 38% called using video (EUROSTAT, 2019). Older people are generally less likely to use ICT than the population in general. As for the social media presence, while 54% of EU-27 adults (17-64) use it regularly, only about 18% of seniors (65-74) are active in those communication means. This social media gap is even more visible in the case of the Partnership countries engaged in preparing this application. Just looking at Poland, in comparison with Sweden, Denmark and Belgium there are 4 times less older people using social media.This project aims at improving the lives of elderly people, by better preparing them to fully use the possibilities of Internet and become more visible in social media. Creating the innovative SeniorVlog Training and Mentoring Program will offer a structured approach to equipping senior adult learners and at the same time Internet users with key digital competences and skills allowing them to become Vloggers visible in the Internet community just as senior citizens are more and more visible in our “real world” sociaties. The aim of the mentoring support will be to create a safe workplace and interpersonal connections (so important and lacking these days!), where the generation gap will have a chance to narrow down thanks to gamification elements, encouragement of intergenerational dialogue. The program will be a chance to connect different vlogging styles, themes and intergenerational and international vlogging conversations. Our innovative SeniorVlog training and mentoring program would help seniors grow and share their passion, knowledge, become more self-confident as providers of content and know-how. The course will also help in a case of quite common situation - lack of a person from the immediate family or environment who would find the time and patience to introduce the senior to the initially complicated virtual world.For this to be possible and customized to the different needs of senior adult learners, this project’s other target groups will be adult (ICT) educators in NGOs, senior activity centers or other education institutions who will be equipped with new skills in senior adults mentoring and ICT teaching. Also, the online version of the Senior Vlogging Guide is intended to reach many adult Internet users willing to start Vlogging, with no strict age limits. The project falls directly in the Erasmus+ Program goals. It includes and activates senior citizens in taking charge of their future, creates and develops flexible learning offers adapted to the learning needs of disadvantaged adults who may be at risk of age-discrimination. The program promotes social inclusion and offers new adult education opportunities, particularly for senior adults with a lower level of digital skills, ICT knowledge and competences and for employees of Partner organizations – now with a chance for a new opportunity and innovative Vlogging mentor/educator role.The SeniorVlog program will foster the development of social and key competences, offer opportunities for participation in social life and social media. It will provide guidance and motivation strategies for Mentors and Educators as well as the end participants.<< Objectives >>Using the Internet brings many benefits for older people. As other various forms of activity it contributes to maintaining a sense of value, belonging and being needed, while taking intellectual effort allows senior people to maintain high efficiency of cognitive functions (Steuden, 2011). There is a great potential to not only increase the number of seniors active online, but also to assist them in entering social media activities (only 1.5% of older people in Poland use the Internet to publish content in social media).The main objective is to create an innovative SeniorVlog Training and Mentoring Program (SV-TMP) that will equip senior Internet users with key skills and digital competences allowing them to become more visible in social media as active content providers.Specific objectives of the project include:- increase knowledge of available senior vlogging initiatives/channels and their saturation in social media in each partner country- create an innovative SeniorVlog Training and Mentoring Program with gamification elements focused on building senior vlogging skills and competences and offering tailored support for seniors to quickly adopt and start using new digital skills in practice- develop and release a Mentoring Guidebook and recommendations for Senior Vloggers support- produce an interactive self-education simplified online training program “Senior Vlogging Guide” to promote pro-active preparation of valuable online content by Seniors and give them tools to do it- develop skills and competences of senior adults’ educators to teach older persons and to support - professionally mentor them in proactive social media activities, to encourage and inspire senior vlogging and online content creation- increase the prevalence and popularity of senior vloggers in social media by equipping senior Internet users in skills and tools allowing them to smoothly create content and vlog with satisfaction- improve life standards and well-being of the end-users – elderly citizens using the Internet, by providing them with specific digital skills, helping understand the modern world and the younger generation, build self-confidence in online community- raise awareness about the significance of social media presence for senior citizens of EU- upgrade the portfolios of senior adult educators, NGOs and other entities supporting seniors in acquiring ICT skills via the use of innovative SeniorVlog training program.Inclusion: This project will improve access to life-long learning activities for people at risk of social exclusion, age and technology discrimination. The SeniorVlog program will be designed to break the digital barrier of “the big world of social media” and the stereotype of Vlogging as reserved for relatively young people. It will also empower seniors by ameliorating their ICT skills and building self-confidence, by providing them with an innovative continuous improvement opportunity – a fresh package of skills and new competences. Digitalization: The project aims at improving the digital competences of the SeniorVlog Training and Mentoring Program participants, the senior adults educators as well as end-users: senior adult learners. It is foreseen to include digital tools to implement the project activities and the management of the project. It has an objective developing an online self-study course including simplified contents of the SeniorVlog training Program. The SeniorVlog program will include a main module to train ICT and digital skills of seniors, not only to make them more comfortable with the omnipresence of technology and online services, but to make them a full-fledged users and creators of Vlogs online.Entrepreneurship: The SV-TMP will include a module with elements of entrepreneurship training – encouragement to continue Vlogging professionally, as a way for seniors to make extra money and share their passion, to stay active. It will help them draft a plan for the newly created Vlog.<< Implementation >>Project Development and Delivery is constructed following a clear and methodological order organised around 4 workstreams. The below plan corresponds to the Project Activities and Project Timeline as this is presented in the Annexed ""Project Timetable"". Workstream (WS) 1- Project management (Months 1-31) Workstream 2 – Dissemination (Months 2-31) Workstream 3- Evaluation (Months 9, 17, 25, 30) Workstream 4 - Implementation – see description of PR1, PR2, PR3, PR4 (Months 1-36), WS 1 to 3 are horizontal and they therefore run throughout the project transversally, supporting the achievements of expected results. WS1, focused on project management, ensures that the timeline is respected and that the communication across the partnership is regular and smooth. WS2, Dissemination & Exploitation, intends to ensure that project results are known and used widely outside the partnership and can impact the largest possible audience at European level.WS3, Evaluation, has the aim to ensure that the process and the results of the project meet quality standard. WS4, instead, follows a different structure by pursuing the following goals which are related to the delivery of specific intellectual outputs and activities: -increase knowledge of available senior vlogging initiatives/channels and their saturation in social media in each partner country (Activities: PR1 Publication, ME/working sessions E1-E5, kick-off meeting and 2nd interim meeting)-create an innovative SeniorVlog Training and Mentoring Program focused on building senior vlogging skills and competences and offering tailored support for seniors to quickly adopt and start using new digital skills in practice (1st, 2nd, PR2 Curriculum, LTT and ToT, pilot of the curriculum with Trainers and Seniors M14-23, 3rd, 4th Interim partner meeting, PR3 Mentoring guidelines)- develop and release a Mentoring Guidebook and recommendations for Senior Vloggers support (2nd interim meeting, merging the guidelines of PR3 with curriculum of PR2, LTT and ToT with mentoring module, pilot with Trainers and Seniors M14-23, 3rd TPM, piloting report)-produce an interactive self-education simplified online training program “Senior Vlogging Guide” to promote pro-active preparation of valuable online content by Seniors and give them tools to do it (Activities: Take PR2 and PR3 to create PR4, 3rd TPM, pilot of the e-course M22-25), 4th TPM, FInal Multiplier events E6-E10. Additional goals and results -develop skills and competences of senior adults’ educators to teach older persons and to support - professionally Mentor them in proactive social media activities, to encourage and inspire senior vlogging and online content creation (ToT, 10 people total from Partners in LTT + 20 local national trainers, + 50 total participants of e-course; PR2, PR3, PR4 and their pilots)-increase the prevalence and popularity of senior vloggers in social media by equipping senior Internet users in skills and tools allowing them to smoothly create content and vlog with satisfaction (PR2 curriculum pilot, 8 seniors in each country = 40 total trained and mentored with PR3 guidelines + + 50 total participants of e-course PR4 pilot)-improve life standards and well-being of the end-users – elderly citizens using the Internet, by providing them with specific digital skills, helping understand the modern world and the younger generation, build self-confidence in online community (as above)- raise awareness about the significance of social media presence for senior citizens of EU (Multiplier Events E1-E10, dissemination activities- upgrade the portfolios of senior adult educators, NGOs and other entities supporting seniors in acquiring ICT skills via the use of innovative SeniorVlog training program (PR2, Training Pilot, materials dissemination)<< Results >>The innovative SeniorVlog project results :Project Result 1.An innovative comparative research and report on social media presence of Senior VloggersProject Result 2.SeniorVlog Training Program Curriculum.Holistic, though specific, interrelated, training modules coexisting together in one program, including:Younger Youtubers videos as triggers for comparison discussions and inspirations for SeniorsIT workshops, basic and advanced digital skills development for seniors to independently create vlogs and social media contentPreparation for retirement from working life – plans for the vlogging future, upcoming content productionCommunication and information – Media awareness, legal rights and aspects, Internet securitySources of passion for elder life Project Result 3. Mentoring Guidebook and recommendations for Senior Vloggers support - training and mentoring approach in building specific digital skills of senior adult learners interested in moving one step further to become a social media community fully-fledged content-creating valuable citizen and not only passive consumer of online contentProject Result 4.“Senior Vlogging Guide” – online version. An innovative interactive self-study training online for a wider audience.Also:5 Working Sessions - Multiplier EventsLearning, Teaching and Training Activity - Training of Trainers for 10 partner countries' representatives, and then 20 national trainers in total.3 pilots: SV Training Curriculum, Mentoring Guidelines, Senior Vlogging Guide - e-course5 Final dissemination events"

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