The main objective of I-MAT is to empower the capacity of Latin American HEIs (Colombia, Peru and Brazil) to attract students and academic and non-academic staff to mobility initiatives, through digital and innovative approaches.The specific objectives are: to bring together key actors in European Countries, responsible for international mobility and cooperation, to better understand the challenges that these three countries are facing to attract students and academic and non-academic staff to mobility initiatives and its exacerbation by the COVID-19 pandemic; Filter the best practices/strategies used in European HEIs to attract the targeted group to mobility initiatives, through digital and innovative approaches; Support Latin American (LA) partner countries in addressing the challenges that their HEIs are facing to attract the focus group to mobility initiatives; Address concrete recommendations and good practices to those involved in mobility initiatives; Create and implement a training framework to strengthen the LA HEIs capacity to attract the targeted group to mobility initiatives, through digital and innovative approaches.The planned activities are distributed among specific work packages dedicated to different phases (Preparation, Development, Implementation and Impact and Dissemination):The preparation phase will include a status report, based on surveys to LA HEIs and Fact-Finding Study Table for EU Partner HEIs on International Mobility. Based on these results, the development phase will focus on innovative tools to attract the targeted group for international mobility (Catalogue of Innovative Tools of the best European practices and its adaptation to the targeted LA HEIs; International Mobility Interactive App “I-MOB”) and Training programmes in the LA partner HEIs for academics and administrators working with international mobility strategies. The Implementation phase will include activities in the LA HEIs to attract the targeted group to International Cooperation and Mobility.