Within a contemporary context of demographic, social and cultural changes imposed in the European Union (EU) and Turkey, socioeconomic problems arising are intensified by a rapidly aging population. The needs and objectives of the project can be presented from the perspective of adult education institutions, organizations realizing senior policy and perspective of the final beneficiary group – the seniors.The project aims to create, by December 2021, organizational conditions to foster active participation of seniors in social and economic life, through introducing a SASME+ program - a complex education and social activation campaign European Senior Card supported by digital and traditional citizen media – the European Senior Voice. This aim will be achieved through the realization of specific goals:1.Extend educational offer of partner institutions and senior organizations 2.Reinforce cooperation between local authorities, third sector, business and seniors in the field of supporting seniors in active participation in social, economic, public life3.Increase the role and impact of citizen media in integrating seniors and shaping their citizen, economic, legal and health-enhancing awareness. 4.Preparation of partner organizations for the role of promoters of developed SASME+ program at the national level5.Shaping literacy, digital and citizenship competencies among seniors through elaboration and pilot implementation of the SASME+ training program on basics of citizen media and social campaigns, engaging seniors in publishing the European Senior Voice Magazine, Senior Voice web portal, and social campaign European Senior Card6.Improve access of seniors to products and services and access to information7.Shaping the positive image of the old age and building potential of seniors as active participants of social, economic and public life 8.Raising awareness of the society on the issue of aging and the role of seniors in building civil societyThe project proposes a comprehensive educational programme “SASME+”. It focuses on the activation of seniors by training them, involving in the realization of the social campaign and publishing citizen media in electronic and traditional form to support and promote undertaken activities. The SASME+ Program comprises of: - European Senior Card campaign (IO1) – the methodology of implementation of a social campaign for seniors by seniors in the form of a tool-kit consisting of: handbook, set of supporting materials and 2 educational movies. The methodology will be piloted during the project implementation. - Development of educational citizen media: web-portal European Senior Voice (IO2) and European Senior Voice magazine (IO4)- SASME+ trainings to prepare seniors to participate in the team during pilot implementation of the European Senior Card campaign in partner countries, maintenance of ESV web portal and publishing ESV magazine (IO3). Under the supervision of trainers from partner organizations seniors will take part in media training and volunteer in the pilot implementation of the European Senior Card campaign, counteracting economic discrimination of seniors, by encouraging local business and entities to offer discounts. To support campaign seniors will be engaged in the creation of educational citizen media: European Senior Voice web-portal and magazine. These activities will help to develop basic literacy, ICT and citizenship key competencies, necessary in every day, life and activate them in the local community.The innovative approach is reflected in:- set of complementary activities with various approaches to the education of seniors: trainings, practical work-based learning, peer-learning- engaging seniors in social campaigns and civil media focused directly on social group they know and represent to strengthen influence over the local environment - engaging local communities and stakeholders in project activities- linking education of seniors with awareness raising through civic media- presenting complex solutions, ready for use by other organizations not involved in the projectThe project will be realized in the partnership of experienced organizations from Poland, Turkey, Bulgaria, Italy, and Slovenia. Activities are divided into 6 WP, out of which WP1-WP4 are related to intellectual outputs and WP5 (Dissemination and exploitation), WP7 (Management and Evaluation) are horizontal activities, implemented throughout the project lifetime.Through achievement of the above-mentioned goals by December 2021 organizational conditions to foster active participation of seniors in social and economic life will be created and the main result of the project will be achieved on the project completion. The project will have a direct impact on various target groups: organizations working for seniors, seniors themselves, local enterprises and local authorities and policymakers.