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According to Entrepreneurship 2020 Action Plan of EC investing in entrepreneurship education should be a priority in EU, therefore there is an imminent need opening paths into entrepreneurship also for groups that are underrepresented among business actors, such as those living in geographical isolation or in less developed rural areas, who need to be empowered to be able to use their creative and innovative capacities. Beside the sector-specific competency, there are skills deeply intertwined with starting new enterprises: essential skills to setting goals, to develop and refine a new or existing business model that helps the business achieve its growth potential. The skills for understanding the enterprise business model is vital especially for people living in rural, geographically isolated areas where the difficulties of creating a viable business are more complex than for other entrepreneurs. They tend to have greater problems in accessing high quality and tailor-made trainings.The LiveCanvas project aimed to develop key entrepreneurial competences of entrepreneurs, start-ups and unemployed adults from rural areas in order to be able to deliver high quality products and services and to create and manage businesses in a sustainable manner.The project objectives included:•exploring Business Models of rural micro businesses in Europe and converting them into training tool while celebrating their innovation stories•developing and testing a training program for innovative business and transversal skills •developing practical and hands-on training methods and materials to assure rapid acquisition and long-term retention of core skills for developing new products and services, innovation practices and modern entrepreneurial techniques•developing and testing an online learning space for providing a learning environment for active or new in rural areas•contributing to integration of innovative entrepreneurial skills training into European curricula. Project activities have been implemented by a consortium of 6 partners from 6 EU countries (SE, RO, NL, ES, PT, , BGa) all having significant and complementary expertise in the field of entrepreneurial training, as well as competences in European project management. These objectives were achieved through:•Complex research study on training needs in key entrepreneurial competences of entrepreneurs, startups or those planning to run own business in rural areas.•Selection of active micro businesses from rural areas, and elaboration of their business models using Business Model Canvas (BMC) as the practical background for the LiveCanvas training tools, highlighting the set of skills most needed to sustainably lead entrepreneurial activities.•Research result and the analysis of the developed BMCs of businesses led to the development of the LIVECANVAS Curriculum, including 6 learning units, describing objectives, themes, methodological indications and learning outcomes. •Developing LiveCanvas educational multimedia product, which teaches business modelling by telling the stories of small businesses in rural areas in partner countries, the challenges they meet, and the key factors for their success and sustainability•Developing multimedia training materials to support the new curriculum suitable both for classroom based and online, individual learning•High quality, multidevice online learning space developed with multimedia training materials, offering a structured learning experience for autonomous learners •New Curriculum and educational tools, training materials and learning space validated by trainers from partner organisations (C1) and later successfully piloted in the partner countries by adult learners •Implementation of quality plan, evaluation strategy•Implementation of a dissemination and social media strategy •Design, hosting and maintenance of LiveCanvas multilingual, multidevice websiteThe primary target group of the project were active or future entrepreneurs. The project has increased their access to open and high quality training and has improved key entrepreneurial skills. 11 trainers participated in the transnational training session, 80 persons participated in pilot training; and over 8.000 unique visitors have accessed the project webpage and online learning space, available free of charge. Adult trainers and education providers as secondary target group, as well as stakeholders have been presented the LIVECANVAS products in the various LiveCanvas multiplier events in partner countries (total 180 participants). The LiveCanvas Recommendation paper provides guidelines for further use of the project outcomes and use of the LiveCanvas (bridging business modeling canvas with digital storytelling for entrepreneurial training) approach by training organisations focusing on various target groups to boost the transferability of LIVECANVAS to other educational entities and European countries.
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