The 21st-century teaching and learning system is evolving to respond to global challenges of economic competitiveness, a greater focus on educational equity, and a demand for impactful educational solutions and enhanced return on investment. Yet, education is an unpredictable industry. If one is launching a startup in the Educational Technology (EdTech) niche, s/he needs to be prepared for the specific challenges that will face while attempting to enter into this market. At the same time the EdTech industry has exploded on a massive extent; the competition is huge and to stand out one must be unique in multiple ways. Nevertheless, the European EdTech entrepreneurship ecosystem needs a lot of support since it is less advanced than the one in the US or China. The ENTER project is at the forefront of this challenge, by improving the quality of entrepreneurship education around EdTech, bringing together academic and industrial partners with entrepreneurial experience and with expertise in educational technologies and learning pedagogies, aiming to empower undergraduate & postgraduate students, faculty members, researchers, educators as well as university alumni to become EdTech entrepreneurs. An innovative curriculum and a set of complementary services, such as a network of experienced mentors and the Learning Innovation Hubs, will be created for helping the target audience to improve their entrepreneurial skills, through recognising business opportunities and validating their business assumptions in the EdTech space. The ultimate goal of ENTER is to improve: a) the skills and knowledge of young entrepreneurs interested in the EdTech market, using best practices from pedagogy, technology and entrepreneurship, b) the quality of innovative & impactful EdTech products and ultimately c) the number of EdTech startups in Europe that grow exponentially, for the benefit of diverse learners and organisations addressing real learning/teaching needs and the EU economy at large.