"E-CUL-TOURS: Managing Cultural Heritage in Tourism is a Strategic Partnership in Higher Education addressing issues present in Tourism Management master courses linked to Cultural Heritage, as this last is not perceivded as a real asset of tourism. This need has been recognized by different European stakeholders that stated in the public consultation ""European Tourism of the Future"" from the DG Enterprise and Industry, that ""the valorisation of cultural heritage sites"" is one of the opportunities to exploit to relaunch tourism and employability"". In 2012, one in ten enterprises in the European non-financial business economy belonged to the tourism industries. These 2.2 million enterprises employed an estimated 12.0 million persons. Enterprises in industries with tourism related activities accounted for 9.0 % of the persons employed in the whole non-financial business economy and 21.9 % of persons employed in the services sector. (Eurostat). Hence, Tourism and Cultural Heritage as an asset of it play a very important for the economy of the European Union. The objective of the present partnership is the development and pilot implementation of an innovative Tourism Module on Managing Cultural Heritage in Tourism (15 ECTS) on a Master level, that will be cross-sectorial and that will accrue skills of the users in the creation of case studies related to specific cultural heritage contexts. The present project has a cross-sectorial approach and is made of 1 SME, EUFRAK-EuroConsults Berlin GmbH (Germany), 4 universities, the Fachhoschule Stralsund (Germany), Dalarna University (Sweden), Aveiro University (Portugal), Bergamo University (Italy) and one association, the European Projects Association (Belgium). The different profile and expertises of the partnership will allow the cross-sectorial approach the project is seeking and will let possible the development of new and innovative outputs that will be freely available to everyone wishing to increase its skills in the interpreation and creation in heritage contexts. E-CUL-TOURS will deliver 4 main Intellectual Outputs that will accessible to students, teachers but also professional figures active in the field of Cultural Heritage and Tourism. The master module will be built on different phases that will be recognised with 5 ECTS each, having a total of 15 ECTS. Firstly, the different outputs will be created by the partnership in close relationship with stakeholders and other professionals active in the sector. The developed master course does not foreseen any frontal teaching unit and will be made of different formats. In the second phase of the project, the master module will be teached in an Staff Training Teaching Event. It will be afterwards implemented by students, lecturers and other experts during Intensive Study Programmes and within blended mobilities. The master module will expresslly support blended mobilities, virtual and distance learning, distance tutoring and additional virtual working possibilities. The developed real case studies will be implemented and presented in real working contexts. A profile with requirements in terms of skills the students should acquire will be made through a Europe wirde survey gaining feedbacks from stakeholder active in the field. A textbook on ""Managing Cultural Heritage in Tourism"" with entrepreneurial approach and marketing aspects will be created by the partnership. It will comprehend also European funding possibilities for Cultural Heritage and Tourism the students and other stakeholders have the possibility to use. A video course will be recorded and will complement the first output. An online collaborative platform will be introduced within the partnership and used for promoting e-learning within the project and among stakeholders. As third output, a didactic tutorial with learning and teaching methodologies will be completed, followed by a technical tutorial for the different used tools. The expected impact of the project is that students and other figures involved in the master module increase their skills in creating case studies in heritage contexts and ultimately ameliorate their working possibilities through these acquired skills. Other stakeholders will accrue their skills using the developed material. The master module will be revised in the last 6 months of the project and ameliorated according to the evaluations received during the test implementation phase. It will be freely accessible to every interested person, institution or company. Long term benefits will result in the creation of case studies for cultural heritage regional context increasing tourism attractivity for the specific context. That will have a positive effect on cultural heritage sites, tourism and in last istance in the economy of the different regional contexts. Employability will thus increase having also a positive effect on tourism sites and on tourism industries and companies."