Population ageing is a long-term trend that is dramatically changing the European society. Eurostat shows that people over 65 years will reach 28.7% of the European population by 2020. Areas such as health, employment and social security are re-defining currently in line with demographic change, emerging strongly the notion of Silver Economy. This demographic situation is also having a considerable impact on the increase of the tourism demand, on the other hand the kind of activities demanded by Silver consumers are different from the activities demanded in the past so the tourism sector must face a redefinition of its products, services and activities to engage seniors out of their homes. For that reason, Silver Tourism will define a specific professional profile aimed to create and develop touristic products adapted to real needs of seniors. This profile will take into account a wide range of activities such us organized trips, local information, leisure activities, travel agencies, transportation, cultural heritage, … and, of course, health and welfare, are activities that benefit an integrated approach to senior tourists.This project is targeting mainly to Tourism VET Schools and higher education institutions, Tourism SMEs, Consultancy companies offering services to Tourism Sector, Entrepreneurs related to Tourism Sector, Intermediate agents in charge of touristic promotion services (at local, regional, national or European level) and Tourism cluster or associations. Project activities will involve direct and indirect audience from the very beginning through different events.The project will follow a methodology used in Service Design (SD) processes. SD is a process where the user is situated in the centre of the service, and the user experience is analyse as a whole. With this methodology, the intangibles assets play an important role in the interaction users-provider. A complete training system (materials, activities, contents, etc.) adapted to final users real needs will be developed and available through a learning methodology based on Massive Open Online Course (MOOC).To ensure that all the activities are carried out in a coordinated way, a management, coordination and assessment system, which guarantees the correct working of the project and the fulfilment of the established objectives, making the most of the new technologies to enhance the management quality and efficiency.On the other hand in order to reach target audience, disseminate and capitalise the project results a dissemination and an exploitation plan will be developed.The project will be lead by CCSIBa (Cámara de Comercio e Industria de Badajoz) from Spain and counts with all necessary actors needed to develop the project efficiently and to implement its results successfully, giving special importance to the knowledge related to Tourism Sector and Silver Economy, in order to include real market needs of this sector in the training system for Silver Tourism profile.The consortium integrates FUNDECYT PCTEX, from Spain counting with large experience promoting European projects aimed to improve competitiveness of regional SMEs through innovative training and with an important expertise related to Tourism Sector and specially to Silver Economy.Also Hungary is represented in the consortium with Trusted Business partners, representing the European Certification and Qualification Association in Hungary and provides high quality consulting and training services for process improvement and capability determination of organizational governance in partnership with the Budapest Business School, the biggest and most reputed business college in Hungary.The participation from EUROMONTANA (France) is a key asset related to project dissemination due to their network role. Euromontana represents around 75 organisations in 20 European countries. Tourism, agriculture, innovation, rural and regional development, ICT are among its main priorities.ADR Romania counts with a wide experience working in European projects, nowadays is involved in project related to Tourism and plays an important role in the region in reference to training and education.And finally the consortium is completed with The New Tourism Institute from Slovenia representing also both topics, tourism sector and training, it runs and coordinates a national project Bank of Tourism Potentials in Slovenia. The multi-award winning project (UNWTO, EC, OECD) aims at acceleration of tourism development in Slovenia and promotes innovation as one of key competitive advantages.

"<< Background >>There are several reasons why the partnership applied for the project. First is the fact that all the partners of the project are actively working with education in the area of tourism development. Second, all the project partners are also actively involved in educational activities, whether these are universities or adult learning activities. Most importantly, though, the project consortium organised a survey that clearly showed a lack of education towards smart solutions in tourism that is why the decision was taken to prepare an educational project that will promote these solutions in particular and prepare educational materials for adult learners that will focus specifically on smart tourism development.<< Objectives >>The main objective of the project lays in the production of comprehensive educational materials for adult educators that will allow them to promote and organise smart tourism development among municipalities, tourism organisations and businesses that are active in tourism development. This objective will be achieved by reaching a number of smaller goals, namely - organisation of needs analysis, development of curriculum and educational methodologies, development of course materials in downloadable format, development of e-Learning course and internationalisation of educational materials, i.e. their translation into the languages of the partnership from English. At the end the course materials on smart tourism development will be available in two major languages (English and German) and the languages of the rest of the consortium (Bulgarian, Polish, Serbian, Slovak and Slovenian). The project will also produce 70 trained adult educators via its learning, teaching, training activities and at least 270 participants of multiplier events where the project results will be disseminated.<< Implementation >>The first and major project activity will be concentrated on production of a set of educational tools that will allow the adult educators to learn the principles of smart tourism development. These will be available in the form of downloadable course materials and concise e-Learning course. Afterwards, these educators will be able to deliver their knowledge to other actors responsible for tourism development. During the lifetime of the project, the content of the courses will be directly delivered to minimum 70 participants via learning, teaching, training activities and another 270 participants of multiplier events. The project will utilise study visits during the learning, teaching, training activities where best practice will be observed and integrated into learning. These study visits will take place in the cities that achieved great recognition of their initiatives under the ""European Capital of Smart Tourism"" programme. All the project's educational materials will be available in English and the languages of the consortium to achieve a Europe-wide impact and, at the same time, to make them available to national target groups without language barrier. The project will be finalised with the set of multiplier events - national conferences that will create a potential for broad dissemination also on international level as these events will see the presence of both national and international audience. The courses developed within the project will be freely available at least five years after the end of the project's activities.<< Results >>The project will achieve two main results. First being Curriculum & Educational Methodologies Design. This project result will include sub-results of needs analysis and development of curriculum and educational methodologies on the basis of which second project result will be based.Second project result was defined as Course Materials Development. This project result-will include sub-results of development of course materials in downloadable format, development of e-Learning course and internationalisation of educational materials.Important outcomes of the project will exist also in the format of learning, teaching, training activities where 70 adult educators will be trained. Next outcome is presented by organisation of 6 multiplier events in each partner country where 240 local and additional 30 international participants will be affiliated with the project outcomes and will be able to utilise the online resources produced within the project."

<< Objectives >>Specific objective 1 Ensure quality of resultsSpecific objective 2 Support HE students’ achievement of competenciesSpecific objective 3 Create and test the DOEER MOOCSpecific objective 4 Put in place long term exploitation of the project results<< Implementation >>Activity 2.1 Worst and best practices on (in)equal methodsActivity 2.2 DOEER framework Activity 2.3 DOEER Quality Guidelines for HE on equality-based practicesActivity 3.1 Contents of DOEER MOOCActivity 3.2 Creation of the DOEER online course for HE Activity 3.3 Pilots of the DOEER MOOCActivity 4.1 Dissemination activitiesActivity 4.2 Evaluation of achievements and sustainability<< Results >>R1.1: Interim technical reportR1.2: Final technical reportR2.1: Worst and best practices on (in)equality (OPEN DATA)R2.2: DOOER framework (OER)R2.3: Quality guidelines for HE digital and pedagogical competencies on equality (OER)R3.1 Contents of DOEER MOOCR3.2 DOEER MOOC (OER)R3.3 Pilots of DOEER MOOC in tourism sectorR4.1 Technical report on organized dissemination events and activitiesR4.2: Exploitation and sustainability project agreement