Human-centred generative Ai fraMework for culturaL industriEs’ digital Transition (HAMLET) aims to democratize access to Generative AI in Europe's Cultural and Creative Industries (CCIs). Its mission is to make Generative AI benefits accessible to entities of all sizes, in order to foster a sustainable digital transition. The strategy involves integrating a digital collaboration platform, the "HAMLET Collaborative Community Hub" enabling entities across different sectors to pool investments, share facilities, exchange competencies and employ shared investment and profits-based collaboration models. In parallel, HAMLET produces 7 diverse AI Enablers for CCIs as demonstrators of the framework, which streamline the creative process. These enablers are designed to be integrative, promoting collaboration by facilitating seamless interactions and project co-creation among various CCI stakeholders. By intertwining these two core components, HAMLET not only provides the technological infrastructure necessary for embracing digital transformation but also cultivates an ecosystem where collaboration and shared success are the norms. Moreover, HAMLET is committed to exploring and researching novel business models, including mechanisms for profit sharing and equitable distribution of benefits derived from collaborative efforts, aiming to lower barriers to AI adoption and to establish sustainable frameworks that incentivize shared success and innovation. This cohesive approach ensures that barriers to adopting AI technologies are significantly lowered, enabling a more inclusive and dynamic creative sector that is equipped to navigate the complexities of the digital age. Through HAMLET, smaller actors of the European CCIs are empowered to explore new horizons of creativity and innovation, solidifying Europe's position as a global leader in cultural and creative excellence." HAMLET will be tested through 4 pilot cases involving different CCI sectors across 4 countries in Europe.

MEMENTOES will build immersive video games to service the needs, and facilitate mass audience affection for museums engaged in the topics of memorialisation and transitional justice. The goal is to create authentic storytelling experiences, where people, places and original items, are used to maximum effect to fulfill the museum’s responsibility to provide immersive, deeply personal experiences that aim to demonstrate empathy toward their communities. Through cutting-edge technology, such as virtual/mixed reality,high-quality digitisation techniques, AI for explorative procedural content generation, and accessible interaction techniques, MEMENTOES will deliver a universal experience where distant people and places will become palpable and present to the players. MEMENTOES will involve a multi-disciplinary team of museum curators, designers and exhibit developers, as well as technology providers and visionary game developers so as to uncover the types of connections museum visitors are making, enabling the game makers to understand the types of education techniques and behaviors that foster historical empathy and tangential learning outcomes and draw appropriate parallels to game storytelling frameworks. Three game will be developed, each targeting an authentic museum recognised internationally as a Site of Conscience, to help get deliver the museum messages to wider audiences from around the world, transcending even the boundaries put in place by the recent COVID-19 pandemic. MEMENTOES will further facilitate a liaison with the outcomes of HORIZON-CL2-HERITAGE-2021-01-09: ‘Games and culture shaping our society’, contributing with its evidence on games as a vehicle to engage cultural institution visitors in empathetic responses.