This interdisciplinary project will be thematically structured around 3 issues: the values of culture; cultural work; and digitalised cultural consumption. It will focus on performing arts (e.g., theatre) and museums, two sectors that have been significantly affected by the pandemic and are under intense pressure to actively embrace the virtual. First, we will re-map the meanings and benefits of culture in the context of the pandemic via a systematic literature review and large-scale online surveys. From this, we will identify and describe the new, emerging social consensus regarding the values of culture and the purposes of cultural policy. Second, we will examine the functions of key institutions that affect the nature of cultural work (artists' unions, public funding, contracts, industry practices and relevant labour policy) and identify potential changes that would allow them to more effectively address the precarity of cultural work in the context of the continued impact of the pandemic. Third, via case studies of select performing arts organisations and museums, we will investigate how these entities reconcile their traditional beliefs in materiality and 'live' with the pressures to go digital in production and audience engagement. Cross-national online surveys will give us a bigger picture of whether and how the online delivery of digitalised cultural content can bring larger and more diverse audiences to culture. Across these three project themes, we will employ a mixed methodology, combining a systematic literature review, surveys, discussion panels, interviews and case studies. Many of our research events will be held online across the UK and Japan with simultaneous interpretation. Despite their differences in social structures and public attitudes toward culture, both Japan and the UK have continuously struggled to justify state subsidy for culture, and their funding systems were not directly connected with individual artists and cultural workers prior to the COVID-19 pandemic. Cultural policymakers in both countries have also shown concern about the uneven level of public cultural participation and are keen to know whether and how this will change with the rise of digitalised cultural consumption. By pulling together the interdisciplinary expertise of the research team and involving stakeholders from the cultural sectors of the two countries, this research will help policymakers freshly engage with the core issues of cultural policy through cross-national conversation, learning and problem-solving. The Agency of Cultural Affairs (Japan), Mori Art Museum, Ohara Museum of Art, Arts Council England and Equity have agreed to be our project partners, and there will be additional partners from both countries. We will actively engage with cultural practitioners and with experts in artist labour, labour policy and law, contracts, copyright and digital technologies to explore specific policy measures to tackle the continued impact of the pandemic as well as unpredictable future risks. After the project ends, the UK-Japan project team will publish 2 co-edited books (1 in English, 1 in Japanese) and minimum 4 journal articles (2 in English/open access, 2 in Japanese) to widely disseminate the project findings in Japan and the UK and to international researchers and policymakers.

This project will be the first to develop a theorisation of care in the cultural industries by holistically considering the interrelations between production, participation and policy in the UK's reality television (RTV) sector. RTV is a significant and highly controversial site of media production that has rapidly expanded over the last two decades with an increasing share of the UK's £1.48bn global TV export market. High profile concerns around mental health risks have led to changes to Ofcom's Broadcasting Code around improved welfare for participants, whilst broadcasters increasingly understand a need for the continued evolution of care practices across the sector. Most policy and industry initiatives have thus far focused on risk management around mental health concerns for individual participants, without any interrogation of the broader contexts of cultural labour and working practices. This project will use a cultural industries approach (Hesmondhalgh 2019) to investigate how care is understood and experienced across reality television by asking four overarching research questions: 1. Production. How is care understood, mediated and practiced by different workers across reality television production? 2. Participation. How should the working experiences of participants inform our understanding of care in RTV? 3. Policy. How is care understood, inscribed and implemented in policy and industry decision-making? 4. Care. How can the analysis of care be incorporated into theorisations of cultural labour in the creative industries? A large programme of qualitative empirical research across four work packages will include policy analysis, media tracking, and qualitative interviews with a diverse range of key stakeholders. The research will centre the previously overlooked experiences of production workers and non-professional participants alongside contemporary policy debates and public concerns around duties of care. The findings will be synthesized and analysed using a feminist theoretical model of care (Tronto 2013, Held 2006) to develop new insights into the interrelationships at work across RTV's media ecology in the UK. Our investigation into how care is mediated and practiced within cultural production will have wide application across academic scholarship and the creative industries. The project will work with the co-operation of all the UK Public Service Broadcasters (BBC, ITV, Viacom/Channel 5 and Channel 4) and three key project partners. We will be partnering with BECTU, the media and entertainment workers' union, in order to understand how care is implemented in production, which will inform the creation of a report and training materials. We will be partnering with Equity, the trade union for creative practitioners, to listen to participants' voices, understand their needs, and to consider whether and how they can be formally recognised as cultural workers. This will lead to the production of a video for would-be participants which informs them of their rights and helps them to negotiate the complex terrain of RTV production. We will be partnering with the DCMS select committee to integrate findings from production, participation and policy, both to consider the current protections in place and to propose future policy recommendations. In order to generate a dialogue between our analysis of working practices and concerns around mental health, we will consult with the Chair of the British Psychological Society's Media Advisory Board (Prof John Oates) to understand how our findings can support developments around mental health protections, which will also inform our report to the DCMS select committee. The empirical knowledge produced by this project has transformative potential for re-conceiving care in RTV production, whilst the new theoretical framework, derived from careful empirical analysis, will offer a far-reaching academic agenda for care in the creative industries more widely.

COVID-19 threatens the performing arts; closures of theatres and outlawing of public gatherings have proven financially devastating to the industry across the United Kingdom and, indeed, the world. The pandemic has sparked a wide range of industry-led strategies designed to alleviate financial consequences and improve audience capture amidst social distancing. COVID-19 has affected all levels of the sector but poses an existential threat to freelancers--Independent Arts Workers (IAWs)--who make up 60% of industry workforce in the UK (EU Labour Force Survey 2017). The crisis has put a spotlight on the vulnerable working conditions, economic sustainability, mental wellbeing, and community support networks of IAWs. IAWs are often overlooked by the industry and researchers, however it is their very precarity that makes them pioneers of adaptability responsible for key innovation within the sector. IAWs may prove essential for the industry's regrowth post-COVID-19. An investigation is necessary into the impact of COVID-19 on IAWs and the wide-ranging creative solutions developing within the industry to overcome them. There has been increasing pressure to gather 'robust, real-time data' to investigate the financial, cultural, and social potential long-term consequences of COVID-19 on the UK theatre industry. The impact of the pandemic on IAWs is particularly complex and wide-ranging. A TRG Arts survey stated that 60% of IAWs predict their income will 'more than halve in 2020' while 50% have had 100% of their work cancelled. Industry researchers from TRG Arts and Theatres Trust have launched investigations examining the financial impact of COVID-19 on commercial venues and National Portfolio Organisations, but there has been insufficient research into the consequences for IAWs (eg. actors, directors, producers, writers, theatre makers, technicians) and the smaller SMEs beyond income loss and project cancellation data. In May 2020, Vicky Featherstone of the Royal Court Theatre, stated the importance of support for the 'massive freelance and self-employed workforce' she believed has been 'taken for granted' by the industry. Our study fills this gap by capturing and analysing not only the economic impact, but the social and cultural transformations caused by COVID-19 by and for IAWs. We will compare regional responses across England, Wales, Northern Ireland and Scotland as well as variations across racial and socio-economic groups. Our aims are to document and investigate the impact of COVID-19 on IAWs, identify inequalities in the sector, investigate changes in the type of work produced post-COVID-19, and help develop strategies for how the sector can move forward from this crisis. We will investigate connections between the financial consequences of COVID-19 and creative strategies for industry survival including social support networks, communication initiatives between arts venues and IAWs, and the development of mixed-media work in the wake of the pandemic. Our study scrutinizes the economic, cultural, and social impact of COVID-19 on IAWs and the organisations that serve them with the aim of informing strategies for sector recovery.