HDR technology can provide a never before seen increase in contrast, colour and luminance, producing images of unsurpassed realism and immersive potential, and is lauded in the creative sector as a truly transformative consumer experience, representing “the most exciting format to come along since color TV”. All the possibilities that the HDR format could offer, in terms of market growth for companies and improved user experience for the viewer, depend upon the existence of a fully functional HDR ecosystem. But we are currently a long way from such an ecosystem, as stated in very recent reports from several international organizations and standardization bodies, due to open challenges happening at all stages of the production chain, from capture to display. The main goal of HDR4EU is to position EU companies in the creative sector as world leaders in the emerging HDR format by producing a set of professional tools, techniques and guidelines allowing for an HDR ecosystem to emerge, yielding a notably superior viewer experience in terms of image quality and content personalization. HDR4EU will: - Showcase close-to-market and pilot versions of new technologies addressed to HDR content, catering for different communication and delivery platforms, and highlighting the feasibility and possibilities of an end-to-end HDR pipeline. - Allow a user to have the best possible HDR experience on the outlet of their choice (cinema, TV, mobile device, AR/VR headset) by producing tools to meet new user expectations in hyper-personalized content consumption, using data and metadata generated during production, coming from the display device and its viewing environment, and taking into account individual characteristics and preferences. - Provide content creators with tools to fully exploit the expressive possibilities of their media with HDR technology, making HDR media and HDR content converge onto an overwhelmingly better, at a whole different level, viewer experience.

The BAMBAM project aims at reintegrating the display manufacturing industry in Europe while enabling the era of the low energy µLED for this application. Microprinting of electrical and optical structures and active LEDs pixels (µLED on CMOS) are the solutions implemented in BAMBAM to get rid of the Thin Film Transistor (TFT) arrays controlling LCD and OLED displays; all of them being manufactured in Asia in dedicated expensive, enormous and energy-intensive plants. The new BAMBAM technology relies on the unique active µLEDs on silicon by ALEDIA, where each µLED has its own CMOS driver that can be connected to a low cost substrate by printing of micron scale bussing on any substrate. Following micro-printing by University of Stuttgart of the XTPL's ink, containing Qustom dots color conversion components, on the µLED of Aledia, and their transfer on a low cost substrates by XDC and Xceleprint, the contact ink is micro-printed to connect the active pixel elements to the substrates. The 2 types of display demonstrators, manufactured with this technology, are then adjusted and operated by Barco to achieve the best picture quality at the low energy consumption of the µLED for TV and video walls. The solution is compatible with a high pixel count and low pixel size on flexible substrates. Manufacturing displays in Europe, with a low energy consumption along the life cycle of the product, on low end flexible substrates and low cost, is being prepared by Aledia in its new european manufacturing-line, which is under construction with the help of partners from all over Europe.