Modern agriculture is largely based on new technological solutions closely related to the increasing use of information and communication technologies (ICT) and various software solutions, not only for monitoring, but also for managing production processes. In Bosnia and Montenegro agriculture remains largely dependent on manual farming, with technical and technological solutions being poorly explored. At the same time, both countries have strong ICT sectors employing sizeable number of highly educated professionals who develop front-end software solutions. Building a sustainable regional future for the large extent hence depends on the intersection of the two which, even though a concern that should be addressed in all parts of society as a critical strategic area for development and economic activity, has in so far not been given a fair attention in educational and training practices. With this in mind VIRAL project aims to trigger higher level of knowledge, skills and application with reference to use of ICT in agricultural education and training in both formal and informal settings. Henceforth, VIRAL connects key HEIs and industry learning communities’ participants in the process of co-creating and testing new in and out of the classroom methods and practices, initiating professional pitch competitions (hackathons), and spinning off a distinctive regional university-business collaboration platform. Core learning experience involving agricultural and IT engineering teaching staff and students and passing on the knowledge gained onto professional advisory services and collaboration practices with the companies in the field is realized through intensive training experience and study visits to European universities. On the impact level boosted ICTs use in agriculture underpins sustainable rural development, increases resilience of rural families, improves access of farmers to needed services, and further empowers women and youth living prospects in rural areas.