<< Objectives >>The specific objectives of this project are:1)Increasing the knowledge base of specific target groups and their motivation in vocational education and training in the green sector2)Enhancing the quality, strategies, and approaches to recruit individuals for the VET green sector3)Increase the long-term collaboration between relevant stakeholders<< Implementation >>•Train professionals to do interviews and conduct a survey, analyze the data and publish results. •Conduct interviews and a survey, analyze data and publish results in every region •Produce target audience personas per region •Develop a marketing and communication strategy on recruitment for each partner•Develop regional Worlds of Green •Create an online tool that facilitates the collaboration and exchange of knowledge and good practices between stakeholders•Exchanges good practices<< Results >>The project increased the attractiveness of VET in the green sector. Concrete results are:1)Increased knowledge on the motivation of the target groups2)Increased quality of recruitment3)Enhanced long-term collaborationsLong term benefitsOn the medium term (1-5 years) this project contributes to increased enrolment in VET in the green sector. On the long term (5-10 years) this project contributes to the green transition in Europe.