European education system is facing reinventing education. There is a new imperative to add innovation in education, based on using digital and online media combined with practical work to obtain skills. Another challenge for Europe is to reinvent the notion of industrial innovation by coupling the three components of the Knowledge Triangle: the HIGH EDUCATION as knowledge producer, the academic RESEARCH as creativity source, and BUSINESS, with its entrepreneurial spirit.The project KNOWinFOOD is offering a solution for these European challenges. In a new educational approach, students solve tasks given by industry by developing new sustainable foods based on traditional ones. The needed knowledge is systematised by the researcher. The acquiring and enriching of this knowledge by the students is facilitated by the trainers in training sessions. Their innovative skills are perfected in the practical trainings for product development. Positive attitudes relative to own development and future job are enhanced by the appreciation of the industry at the final product contest, which judges the products. This complex educational process was made possible through a collaborative environment developed during the project.