Access to information and communication is a right that has become evident in recent months with the pandemic and global crisis of the coronavirus, a situation in which it is essential to be informed and to know first-hand and in real time the information that They are repeated and they can affect our personal and work life and our health. That is why this project wants to influence access to that information and communication on equal terms for all of society. And this often does not happen with certain groups such as deaf and hearing impaired people.Promoting spaces for communication and access to information in real time in their natural language, the sign language, is the objective of this project. In addition, starring this group since what we want is for deaf people to be the protagonists of translating this information live, so it will also be a space for employability and development for them.Objectives of the project; General objectives: a) To support to the access to information and communication for the group of deaf and hearing impaired people. b) Implement the figure of the deaf translator in the media.Specific objectives:- Analyze the needs and expectations of deaf people to the information and in the media.- Establish the state of the art in the different states of the EU on access to information and the media.- Analyze the media and social networks in the member states.- Identify good practices on issues related to access to information and the media.- Promote the figure of the deaf translator for live television programs- Training deaf people in skills that enable them to become deaf translators in the media.- Carry out transnational meetings with training sessions for the new figure of the deaf translator.- Spread good practices and the state of the art through social networks, a web platform, with resources and initiatives for everyone.There are different innovations in the project; 1) In the needs to be covered by the project:- Information and communication needs of deaf people.- Additional training for deaf and hard of hearing people.-Accessibility for deaf people to new jobs, innovative training programs and direct official and unofficial information by ourselves, the deaf people.2) How will we cover these Needs: Will we do it on innovative way?: •Information and communication needs of deaf people; fighting against the fake news and the need of information for deaf people from deaf people; with a best understanding of the needs and points of view. •Additional training for deaf and hard of hearing people; Red Bee is one (and we can say the only one) with capacity to provide special training for deaf people to be interpreter of official. FUITEC is one of the more important provider of E-learning in South Europe and the 3 Federations are 3 of the more innovative European Deaf Associations in Europe, including in training activities. •Accessibility for deaf people; only United Kingdom has an strong and consolidate system of deaf interpreter of news and official speech for deaf people and hard of hearing people.; Lithuania, Croatia and Spain want to create similar system and try to extend it for all European countries.Target groups: - Society in general. - Deaf people, people with hearing disabilities.With these target groups CNSE started to work in one project for Deaf people and accessibility to information and new possibilities of job. After more of 50 years working, CNSE is one of the more important national deaf associations in Europe, with connections in all the related statements with deaf community in Spain, Europe and the world. That way they invited the partners looking for their connection, confidence and experience with them; - LKD Lithuania and HSGN Croatia; as two of the more active and innovative Deaf associations; also with similar profile; small countries with special needs of capacities and resources. Also, they are countries with local sign language with not enough resources for deaf and interpreters. With one interesting size to develop Pilot programs, CNSE, LKD and HSGN have been working the lats years in different European Union of Deaf Activities, European projects and also they are working in new projects in H2020 and Europe for Citizens.- Red Bee United Kingdom; it is the principal provider of Sign Language Interpreter in United Kingdom and one of the more important of the world. Red Bee‘s Access Services division comprises over 600 expert staff located in 8 hubs around the world and has provided closed captioning, sign language translation and audio description to broadcasters and content owners worldwide for the last 30 years. CNSE has developed with them projects in Spain and Europe. FUITEC Spain; as a non-profit organization, whose general and fundamental purpose is the development and execution of R + D + i projects and the development.

This project investigates the emergence of new kinds of promotional culture for the television industry in the digital media era, engaging with Britain's leading media and broadcast design company, Red Bee Media, and other media and communications companies, to explore the priorities and challenges of a key UK creative industry sector. The development of a multichannel, multiplatform television environment has created new challenges for TV channels and media brands. With viewers able to choose between, and move across, a wide variety of digital channels, platforms and online services, the television industry has been obliged to find new ways to reach and engage increasingly fragmented audiences. Within this context, a burgeoning creative industry sector has emerged, specializing in brand communication, promotion and design. In seeking to capture and manage attention within a competitive media landscape, promotion has become a major component of TV output and broadcast design. This can range from promos that trail individual programmes and idents that brand channels/networks to new forms of branded and interactive content. TV and digital promotion has become a particular area of creative industry strength in the UK. However, as a sector, it has been conspicuously overlooked in arts and humanities research. Red Bee Media is one of the world-leading companies in broadcast and digital media design, creating logos, idents, trailers, promos, on-screen graphics and interactive entertainment for TV companies and media brands in national and international markets. Formerly part of the BBC, Red Bee is unique in combining technological and creative services to broadcasters and brand owners. It was responsible in the 2000s for the brand identities of BBC One and UKTV, numerous international and digital channels, and the entire Olympic branding of the 2008 Beijing Games for the Chinese broadcaster CCTV. Red Bee is strategically positioned - and positions itself -as a company particularly able to respond to rapid changes in the media environment. This project engages in knowledge exchange with Red Bee in order to address a series of shared research concerns about media promotion in the digital age. Through analysis of Red Bee's creative work practice (following the company's BBC Olympic work in 2012 among other case examples), the project facilitates industrial self-reflection about promotional work and Red Bee's creative leadership in the field. More specifically, the project explores the way that 'agility' is being sought and pursued in promotional terms. Agility has become an operative term for the way that TV/media brands, and the companies that sell them expertise, are striving to navigate viewers through a rich and complex media terrain. This will be further explored through workshop activities drawing together academics, telecommunications and digital media companies focused on the emergent (and agile) promotional form of 'social television.' Finally, the project will curate two events with the BFI that bring Red Bee together with Crystal CG (the company responsible for the digital promotion of the London Olympics) and other key figures in the production of television's promotional materials to open out public discussion about the artistic and cultural value of TV promotion and digital media design. The Olympics provides a topically relevant lens through which to explore promotional screen culture as digital and multiplatform strategies are central to the promotion of the London Games. Following on from previously-funded AHRC research on branding and promotion in the film and television industry, this project will encourage a range of interactions between academics, industry practitioners and public audiences, generating knowledge and understanding about TV promotion as a professional discipline, as a form of screen content, and as a source of UK creative industry leadership.