The core aim of the project “Youth Marketing Leaders for Sustainable Development” is to increase the creativity of young people and to contribute to developing the capabilities of civil society organizations in the youth field through gaining marketing management knowledge about the three pillars of sustainable development: economic, social and environmental benefits.Previous experiences from preceding individual and common activities realized from consortium members, primarily based on achieved outcomes in former Youth in Action projects (Youth Marketing Policy Makers, Youth Marketing Leaders and Youth Long Term Policy), encouraged consortium members to develop the idea of Capacity Building in the field of Youth around the world in order to learn the best practices and promotion tools for creating policies and implementing imaginative marketing campaigns for sustainable development through using social media.Reinforced mentorship will be personalized for the needs of each participants with fewer opportunities.In this context the project gathers 14 organizations from 14 countries: Australia; Bulgaria; Croatia; Czech Republic; Ghana; Italy; Kazakhstan; Kyrgyzstan; Former Yugoslav Republic of Macedonia; Poland; Romania; Slovenia and Turkey.Project will be focused on creating synergies between the next objectives:1.Capacity building and establishing long-term mutual transcontinental cooperation among youth workers from Africa, Asia, Australia and Europe;2.Rising knowledge for sustainable development (Environmental, Economic and Social well-being for today and tomorrow);3.Increasing sense and initiative for Social Entrepreneurship through Marketing Creativity and Communication; 4.Understanding and using Social Marketing 8Ps instruments. 5.Gaining traffic or attention through ICT (social media) in order to build a sustainable development.Activities during the project will be set on several different methodologies based on non-formal approach:-Kick-off meeting of the implementation team;-Mobility of youth workers (30 participants);-Event ‘Our ideas on social media’-in 14 national campaigns will be included 1.400 participants-12 meetings will be held at virtual level; and-Final Webinar.Expected outcomes:-Developing multifunctional E-platform dedicated to the project;-45 minutes long documentary film ‘Social Marketing & Sustainable development’;-T-kit ‘YouMARK’;-Guide ‘SMS-Sustainable Marketing Strategies’,-14 national campaigns and-Developing promotional E-materials.In general, the objective is to gather 1.400 participants (14 countries * 2 events * 50 participants from local organizations, youth workers, media), with outdoor activities to promote transnational cooperation in the youth field and foster mutual understanding between young people from different countries with a true positive impact on understanding the value and the meaning of cultural diversity around the world. Period of realization: 01.03.2015 – 29.02.2016.

<< Objectives >>As a newly established association in the field of entrepreneurship, we found that most enterprises in commercial life were closed within two years. In our research, we observed that individual deficiencies are an important factor in unsuccessful attempts. As the Visionary Young Entrepreneurs Association, we aimed to increase the individual competencies of adults so that they can start their entrepreneurial activities equipped.<< Implementation >>Our project, which will consist of 4 different events, consists of the North Macedonia event with Basic Concepts in Entrepreneurship and Digital Entrepreneurship, the Holland event with Business Language and International Trade, the Turkey event with Successful and Unsuccessful Examples and Different Approaches in Entrepreneurship and The Concept of Entrepreneurship in Adult Education. The concept map consisting of all activities fully meets our project topic.<< Results >>We will try to determine the final framework of the concept of entrepreneurship with the contributions of all our participants. We want to bring all our participants closer to the standards that we can call model entrepreneurs by melting all the factors that will increase the individual, social and financial earnings in an enterprise with the opportunities of the digital age. With the policy text we will create at the end of the project, we want to guide policy makers on this issue.

Digital devices are intruding into every sphere of our lives because we are constantly using them at home, work, school, on vacation. Some young would be more inclined to give up food or sleep rather than stop using mobile devices. Young aged 16-24, report spending 44% of their daily time online on a mobile device and 25-34 year-olds say they spend around 39% of their time online on a mobile device(source: GlobalWEbindex). Young people participated more on social networking sites than the population as a whole-the average in EU-28 -36 %, but in Greece and the Czech Republic-45 %. The average time spent online during the week is 2-3h per day.The proportion of daily usersamong internet users averaged 78 % in Poland and in the Czech Republic (Eurostat). Poland,, Greece, the Czech Republic all recorded rates for the daily use of computers young people that were at least 25% points higher than for the whole population (eurostat). We started a dialogue with our international partners and youth workers, youth organization, youth and showing the immense problem of Internet addiction and promoted methods that help young people to create a conscious and balanced life, both online and offline. We didn’t deny the value that technology brings to education that undoubtedly brings creativity and entertainment to people. Our goal was to takeaction that equip youth workers with tools which allow engage young people to spend time out of the virtual world. With the cooperation of local NGOs, educational institutions and partners, we educated young people on the negative side of spending every free moment on the phone. The project focused on methods to promote the benefits of logout by using video campaign (on national and transnational level). We created the campaign which is related to this social problem.During the project we showed the scale of addiction by cooperating with young people during preparation of video campaign.We asked young people in 4 countries to share their views on digital devices, the frequency of its usage and its side effects. We encouraged young people to use apps that affect their development and knowledge, and how to achieve the balance between online and offline life. We showed them such possibilities by giving them chance to participate in 2-days workshops.And by giving them meterials which were created during the project duration including brochure for youth. In the brochure we included information about symptoms of overusing digital devices and we showed ways to limit the problem.We presented the tools with easy access for youth which are helpful for them to keep the balance between online and offline life, to increase their awareness on the topic and to decrease the time spent online. We aimed to be partners for youth in eliminating such addiction.As young people we want to act and not waste valuable time.The main aim of the project was tomake young people aware of the bad impact of over-use of new technologies every day.As our main tools used for promoting the knowledge on the topic of Internet addiction were social media–Fb and Youtube,due to the fact that those are the most popular channels visited by the target group of our project.In this way we ensured to reach the target group in wide scope.Moreover we reached not just youth, but also people who work with youth and who can spread the knowledge for youth by educating them also after project duration. We created “Take a Digital Break” program including manual for trainers, scenarios of the workshops,excercises and script for lesson to be used by youth workers. In this way we took care of preventing digital addiction. We based on collecting facts, running campaigns to get everyone off their screens and hosting retreats, events and workshops. Target group: young people – main group for our activities.Youth are the most at risk of being a victim of addiction because of being vulnerable&inexperienced in social life. Youth workers – this group was also involved in our project. We created the tools including methods that allow them to work with young and engage youth to create a balanced life.The youth workers and educators can help to solve this problem and support teenagers but they must be adequately prepared to such a specific topic.The project is transnational as internet has no borders. It must besolved at international level.The goal of our transnational partnerships was to achieve more than individual organizations can achieve on their own. We paid attention to the quality of training and innovative learning methods.Workshops that were important part of our project helped youth to limit their addiction and youthworkers/educators to work with youth on that topic.By developing methods and increasing the competence of youth workers, we influenced the awareness of parents, young people, careers, schools who often do not cope with the problem of Internet addiction and do not know how to reduce the use of the internet and mobile devices.

<< Background >>The needs of the partnership focused on providing hight quality materials for youth worker, youth leaders in youth organizations, that is why we decided to apply for a project aimed at increasing the level of digital and social competences of youth workers.The target group, so the youth workers, youth leaders nowadys need the support of using tools catching youth attention, they need to be more youth-oriended and follow their trands, that is why our program will help them to adjust their activities to the yputh needs.<< Objectives >>Increasing the level of knowledge and skills of Youth leaders, heads of Youth organization about about their organization development adjusted to youthIncreasing the level of knowledge and skills of Youth leaders, heads of Youth organization about more usage of online toolsSpreading and promotion the international cooperationIncreasing the level of Youthpass recognitionCreation of Program – a new, long-term program aimed at helping Youth organization to develop their organiation and adjust it to the needs of youthPresence of participants at the workshopsNew & increased inter-regional & cross-border cooperation of institutions &organizations in the fields of nonformal educationNumber of engaged trainers who will teach youth leaders, heads of Youth organization – minimum 3 in each partners’ countriesMinimum 70 % of presence during the pilot trainingsMinimum 80% for passing the final exam of AYW2Number of conducted training by youth in their societies, organizations - 16 in each countryNumber of virtual escape game – 1Number of case studies in escape game – 8Number of people who will test the escape game – minimum 5 in each partners’ countriesNumber of distributed scenarios during dissemination events– minimum 50Number of distributed, downloaded games– minimum 150Number of distributed, downloaded AYW 2 program – minimum 150<< Implementation >>We are going to implement:-- a new, innovative program Academy of Youth Worker 2 composed of 8 topics and focused on youth-oriented activities:ICT tools adjusted for youth - engaging forms for youth:- online graphics, movies, social media graphics- online presentations, games, quizzes, escape rooms, dobble, puzzels- other useful tools for online meetings like GatherTown, online finances etc.Fundraising, other funds engaging youthSocial media – effectiveness in Youth societiesNew forms of marketing – engagement, viral, buzz etc.STakeholders engagement, crowdfunding, fundraising – how to survive?How to engage others – social responsibility social entrepreneurship, youth initiatives, eks, civic bugdet- 2 pilot training in local societies 40 hours of the AYW2 program – 8 participants will be present during each training- 1 escape room game with 8 tasks-4 workshops of sample trainings for 35 participants each- 1 final conference<< Results >>- a new, innovative program Academy of Youth Worker 2 composed of 8 topics and focused on youth-oriented activities:ICT tools adjusted for youth - engaging forms for youth:- online graphics, movies, social media graphics- online presentations, games, quizzes, escape rooms, dobble, puzzels- other useful tools for online meetings like GatherTown, online finances etc.Fundraising, other funds engaging youthSocial media – effectiveness in Youth societiesNew forms of marketing – engagement, viral, buzz etc.STakeholders engagement, crowdfunding, fundraising – how to survive?How to engage others – social responsibility social entrepreneurship, youth initiatives, eks, civic bugdet- 2 pilot training in local societies 40 hours of the AYW2 program – 8 participants will be present during each training. After training, there will be a final exam– 80% will pass it – the minimum score. 70% presence is required to start the test.- A virtual escape room game with case studies solving – 8 tasks need to be resolved. At the beginning you will choose the avatar and specification of the organization, then 8 tasks will be adjusted to the specification.- 4 sample training in each partners’ countries – 35 participants in each event will be present. During sample training, we will show how to conduct AYW 2 training, which methods,tools need to be used. We will present our escape room game.Effect - dissemination activities carried out within the framework of IO- 1 conference with a minimum of 80 participants - to sum up, all project results, present it in a complex way, meet with other Youth organizations.Effect – Youth leaders, heads of Youth NGOs will be more equipped with tools how to manage their organisation and how to adjust it to youth needs.- promotional materials, labels, gadgets, posters - a Facebook group of sharing ideas, www page with all results- 50 printed version of AYW 2 program- a network of 100 persons from Youth organizations, young people and local stakeholders- minimum 12 AYW2 Ambassadors who will build a network of AYW2 to share the results and new trands in youth-orinted activitiesThe project success will be achieved when minimum of 16 participants will finish the AYW2 program – in each partners’ countries when a minimum of 70% will meet the requirement ofpresence, when a minimum of 80% of them will pass the exam when we will achieve the number of participants of sample training and conference.

<< Objectives >>The project aims to create an educational tool that will be adapted to the needs of adults to acquire digital skills and competencies useful for the digital presence of SMEs in order to adapt to the labors market transitions. Our aim is to strengthen particularly vulnerable groups to acquire digital skills to become competitive and facilitate their initial digital education especially in the digital presence of a company, digital marketing, consumers' rights.<< Implementation >>We are planning a Toolkit for professionals with low-level digital skills in order to support their initial training and assist them to become competitive in an era that everything is digitilizing. 1. Digital presence of the company (domain name, webpages, e-shop, etc)2. Digital marketing3. Consumers' rightsThrough the following, we aim to holistically approach the actions that an SME can do to adapt to the new situation where everything is digitalized.<< Results >>The project will produce educational tools that will be open to everyone that can help combat digital illiteracy. More specifically, we will produce a Toolkit with training modules that can be used for education and further training, with tailor-made support and recommendations for every target group. Moreover, we will offer training courses regarding businesses' digital presence, with important information, training materials, personalized support, practical activities, templates, etc.