SUPER PV is pursuing an ambitious bus realistic goal for innovative PV system cost reduction and consequently significant LCOE reduction (26%-37%) by adopting hybrid approach combining technological innovations and Data Management methods along the PV value chain. To achieve that, key actions will be implemented at three main levels within the PV value chain: PV module innovation level, power electronics innovation level and system integration level. To ensure fast uptake of the project results by industry, state of the art modules (c-Si and flexible CIGS) and power electronics products were utilised for adopting innovations developed by research centres. For cost reduction in system integration and operation, Digitalization and Data Management solutions based on Industry 4.0 approach will be adopted following successful utilization of Building Information Modelling approach in the construction sector. Selected for uptake innovations will be compatible with existing manufacturing technological processes thus reducing impact on Cost of Ownership and ensuring attractiveness of proposed technologies for PV manufacturers. Prototype SUPER PV systems will be produced in industrial environments and tested in different (including harsh) climate conditions to evaluate cost efficiency and demonstrate competitiveness of the proposed solutions. On the basis of test results, business cases for technologies under consideration will be performed, plans for production and market replication will be prepared. Project activities will be complemented by wide training and dissemination campaign ensuring highest visibility and social impact of the project activities. By delivering to the market SUPERior PV products, the project will have twofold impact on EU PV sector: 1. Will create conditions for accelerated large scale deployment of PV in Europe for both utility (non-urban) and residential (urban) scenarios and 2. Will help EU PV businesses to regain leadership on world market.