Human-centred generative Ai fraMework for culturaL industriEs’ digital Transition (HAMLET) aims to democratize access to Generative AI in Europe's Cultural and Creative Industries (CCIs). Its mission is to make Generative AI benefits accessible to entities of all sizes, in order to foster a sustainable digital transition. The strategy involves integrating a digital collaboration platform, the "HAMLET Collaborative Community Hub" enabling entities across different sectors to pool investments, share facilities, exchange competencies and employ shared investment and profits-based collaboration models. In parallel, HAMLET produces 7 diverse AI Enablers for CCIs as demonstrators of the framework, which streamline the creative process. These enablers are designed to be integrative, promoting collaboration by facilitating seamless interactions and project co-creation among various CCI stakeholders. By intertwining these two core components, HAMLET not only provides the technological infrastructure necessary for embracing digital transformation but also cultivates an ecosystem where collaboration and shared success are the norms. Moreover, HAMLET is committed to exploring and researching novel business models, including mechanisms for profit sharing and equitable distribution of benefits derived from collaborative efforts, aiming to lower barriers to AI adoption and to establish sustainable frameworks that incentivize shared success and innovation. This cohesive approach ensures that barriers to adopting AI technologies are significantly lowered, enabling a more inclusive and dynamic creative sector that is equipped to navigate the complexities of the digital age. Through HAMLET, smaller actors of the European CCIs are empowered to explore new horizons of creativity and innovation, solidifying Europe's position as a global leader in cultural and creative excellence." HAMLET will be tested through 4 pilot cases involving different CCI sectors across 4 countries in Europe.

The CYANOTYPES project brings together a wide variety of organisations, stakeholders, and European networks to address the needs and skills gaps in the Cultural & Creative Industries. Based on innovative multidisciplinary approaches, CYANOTYPES tackles the sector’s potential for innovation and competitiveness, which deals as well with challenges presented by, among others, COVID-19, the digital transition, and the green shift. The project title references the iron-based photographic process that lead to the term “blueprint” we know today.[1] Inspired by this key moment of innovation, CYANOTYPES sees in this very practice an exemplary episode from the pre-digital archive of arts-and-technology experimentation that inspires creators to this day. Invoking a pre-digital technology, CYANOTYPE cautions that “the digital” is itself in a moment of transition, offering us new possibilities and perspectives. While we anticipate growing roles for AI, Big Data, and synthetic content generated by data-driven systems in the immediate future, we also see the need to imagine multiple futures on which innovation in CCI education depends. Earlier projects indicated that advancing vocational education programs should follow the guiding principle that the “Community is the Curriculum”, moving on from the idea of a wholly centralised, institutional approach to learning. CYANOTYPES builds anticipation into its methodological framework to empower creators to imagine multiple futures and to make their processes more environmental-friendly, sustainable, resilient, and dynamic. Organised by a triple loop learning framework focused on how we “learn how to learn”, CYANOTYPES’ integrates specific and transversal skill sets organized by key thematic areas to serve as context-specific points for different stakeholder groups. CYANOTYPES provides short- and longer-term strategic interventions and concrete skills development solutions that can be adopted across the European CCI ecosystem.